Consumer Focused Flavours: Carrefour and Partners Unite to Promote Seasonal Recipes

• Members of The Consumer Goods Forum’s Healthier Lives Coalition, Carrefour and four French manufacturers are sharing recipes to encourage customers to use seasonal, more sustainable ingredients in cooking.
• Developed with the Carrefour Engaged Consumer Club, these recipes will be easy and accessible to consumers, enabling them to make more sustainable choices.

Recipes were created in partnership with the Carrefour Engaged Consumers Club, a group of French citizens who actively promote responsible consumption. This club, founded in 2019,  brings together men and women, some of whom are not necessarily Carrefour customers, but who all share the desire to collaborate in evolving the brand. Faced with everyday realities, these members aim to play an active role in driving lasting change.

To bring the recipes to life, shoppers at the Carrefour supermarket in Les Ulis will be able to sample and discover seasonal dishes during a promotional event in October. This on-site experience provides a tangible way for people to experience the new recipes and connect with the initiative.

Members of The Consumer Goods Forum (CGF)’s Healthier Lives France Coalition, co-chaired by Carrefour and Danone, are committed to empowering people to live healthier lives, creating shared value for businesses and communities. It aims to help people make healthier decisions every day in every communities around the world. It is about making it easier for people to take care of themselves and their families.

Bertrand Swiderski, Chief Sustainability Officer at Carrefour, said, “Our clients are more than buyers! Through the Carrefour Engaged Consumers Club, we receive a powerful mandate that transcends market trends, compelling us to drive transformational change across our entire value chain. We are not simply adapting, we are actively building with the Club and our suppliers the sustainable consumption models of tomorrow.”

Sharon Bligh, Health and Sustainability Director at The Consumer Goods Forum, said, “It’s the first time we’ve worked directly with consumers to co-design recipes that everyone can enjoy — simple, seasonal, and accessible. It shows how collaboration between retailers, manufacturers, and citizens can make healthier, more sustainable eating part of everyday life.”

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For more information, please contact Forster Communications 

About The Consumer Goods Forum

The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 4.6 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 55 manufacturer and retailer CEOs.

For more information, please visit: www.theconsumergoodsforum.com, or on the CGF’s social media pages on LinkedIn and YouTube.

About Carrefour 

With a multi-format network of more than 15,000 stores in over 40 countries, the Carrefour Group is one of the world’s leading food retailers. Carrefour generated revenue of €94.6 billion in 2024. Its network of integrated stores employs more than 300,000 people who contribute to making Carrefour the world leader in the food transition for all, offering quality food that is accessible everywhere and at a reasonable price every day. Globally, more than 500,000 people work under the Carrefour banner. For more information, visit www.carrefour.com, X (@news_carrefour), and LinkedIn (Carrefour).