PARIS, 10th October 2023: On this year’s World Mental Health Day, The Consumer Goods Forum (CGF) highlights the progress of  its 2023 #WellbeingAtWork campaign, in which member and partner company leaders raised awareness around the importance of employee health (both mental and physical) by answering a call to action to create workplace cultures that actively promote and support well-being.

People spend about a third of their lives at work and poor health is estimated to cost 12 trillion dollars which is  15% of global real GDP. This campaign was launched as an opportunity for CGF member companies, with a combined turnover of €4.6 trillion, employing nearly 10 million people directly and an estimated 90 million jobs along the value chain, to bring employee well-being back into the spotlight.

Today we celebrate the champions who have come together to share their voices through a number of different mediums, which included a video series, podcasts and Well-Being MasterClass sessions.

What makes the #WellbeingAtWork campaign unique is the focus on advocating for practical and locally tailored employee well-being initiatives, such as the provision of healthier food in the workplace, the prioritisation of access to healthcare and activities that promote physical health, the launch of a mental health hotline number, to name but a few. We thank leaders from the following companies for their participation:

Frans Muller, CEO of Ahold Delhaize and CGF Co-Chair, is hopeful that the industry will go further and drive impact, “I hope that together, with members of The Consumer Goods Forum, we can inspire each other and shift the needle to ensure better lives and well-being of our associates.”

Sharon Bligh, Health and Sustainability Director at The Consumer Goods Forum said, “Mental health and wellbeing issues form a key part of our local and global action plans.  With the CGF Board of Directors we have agreed to accelerate action with our 400 members in 2024 on employee well-being.”

Review all of the campaign’s content for 2023

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CGF Co-Chair Ambition on Employee Health and Wellbeing:

In June 2023 the CGF elected its new Co-chairs Frans Muller, President & CEO of Ahold Delhaize, and Dirk Van de Put, Chairman and CEO of Mondelēz International who called to amplify the Forum’s ambition on boosting employee health and wellbeing across all 400 CGF members. As part of this journey, the CGF wants to collaborate to create a workplace wellbeing culture. The CGF’s Collaboration for Healthier Lives Coalition of Action strives to work with CGF members to support the creation of a workplace culture which actively promotes and supports wellbeing and makes it part of people’s everyday experience at work is key to delivering

About Collaboration for Healthier Lives Coalition of Action

The Consumer Goods Forum (CGF)’s CEO-led Coalition of Action on Collaboration for Healthier Lives (CHL) is about making it easier for people around the world to adopt healthier lives for themselves and their families. It’s about making healthier decisions easier and habitual for people in every community around the world. CHL is a global movement led by manufacturers, retailers, public health authorities and local communities, delivering local movements in communities worldwide. CHL initiatives running across 9 countries and involving over 160 organisations. As a collective, members of the CGF, and their partners, are exploring, experimenting, innovating, and evolving business models to support positive change, while sharing data and knowledge at scale, cross industry. Health is not a competitive advantage; it’s a basic necessity. And it’s clear no company can solve this issue alone. Collaboration is needed at scale and across sectors if the consumer goods industry is to play the necessary role in the health and wellbeing of people.  To learn more, visit

About The Consumer Goods Forum

The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 4.6 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 55 manufacturer and retailer CEOs. For more information, please visit:

For more information, contact:

Sharon Bligh
Health & Sustainability Director
The Consumer Goods Forum

Zoe Daruwalla
Communications Officer
The Consumer Goods Forum