Healthier Lives Co-Chairs Carrefour and Danone Create Appetite For Flexitarian Diets with “Le Meilleur du Végétal”

Thomas Kyriaco, CSR Client Director at Danone said “Danone’s mission is to bring health through food to as many people as possible. We are proud of this collaborative initiative promoting tasty, flexitarian, healthier and more sustainable recipes.”

Over the past four years, the CGF Collaboration for Healthier Lives flexitarian initiatives in France have expanded into 22 Carrefour hypermarkets. In 2022, the initiative resulted in over 70% of consumers increasing flexitarian products in their shopping baskets and yielded a 189% increase in sales.  This year, with the support of seven brands, rewards and incentives are available to consumers in the form of coupons and quick, easy, delicious recipes – all Nutriscore A or B – that can be scanned from a QR code in-stores.   

Bertrand Swiderski, Sustainability Director at Carrefour said, “At Carrefour, our role is to ensure that our clients have access to healthy and affordable products enabling them to move towards a more flexitarian diet. The support of our suppliers is essential to accelerate the food transition, by proposing such plant-based recipes for instance.”

The collaboration supports Carrefour’s wider 2026 Strategic Plan which is working towards a healthier and more sustainable food transition  for all. 

Sharon Bligh, Healthier Lives Director at The Consumer Goods Forum said “Our work in France continues to evolve and reflects the overall commitment of CHL members– to empower consumers to adopt healthier and more sustainable diets by launching interventions and encouraging consumers to make better choices.”

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About Collaboration for Healthier Lives Coalition of Action

The Consumer Goods Forum (CGF)’s CEO-led Coalition of Action on Collaboration for Healthier Lives (CHL) is about making it easier for people around the world to adopt healthier lives for themselves and their families. It’s about making healthier decisions easier and habitual for people in every community around the world. CHL is a global movement led by manufacturers, retailers, public health authorities and local communities, delivering local movements in communities worldwide. CHL initiatives running across 9 countries and involving over 160 organisations. As a collective, members of the CGF, and their partners, are exploring, experimenting, innovating, and evolving business models to support positive change, while sharing data and knowledge at scale, cross industry. Health is not a competitive advantage; it’s a basic necessity. And it’s clear no company can solve this issue alone. Collaboration is needed at scale and across sectors if the consumer goods industry is to play the necessary role in the health and wellbeing of people.  To learn more, visit www.tcgfhealthierlives.com.

About The Consumer Goods Forum

The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 4.6 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 55 manufacturer and retailer CEOs. For more information, please visit: www.theconsumergoodsforum.com

For more information, contact:

Sharon Bligh
Healthier Lives Director
The Consumer Goods Forum
hw@theconsumergoodsforum.com

Zoe Daruwalla
Communications Officer
The Consumer Goods Forum
z.daruwalla@theconsumergoodsforum.com