AI and Robotics automation has the potential to transform supply chains into high-performance, flexible supply networks which are genuinely consumer-centric; delivering improved responsiveness, customisation, and supporting the multi-channel buying behaviours of the modern consumer.

PARIS, 24th April 2018 — PA Consulting Group and The Consumer Goods Forum today launch a research paper AI and Robotics automation in consumer-driven supply chains. This paper helps consumer goods organisations navigate the complexities of AI and Robotics automation technology and suggests they should embrace this rapidly evolving source of competitive advantage.

Yet many supply chains remain stuck in traditional linear models, relying on bulk materials and producing standardised products in large centralised factories to maximise economies of scale.

The benefits of transforming a supply chain with the latest technologies are clear but the process is not simple. In PA’s AI and Robotics automation in consumer-driven supply chains paper, created with The Consumer Goods Forum as part of its End-to-End Value Chain Learning Series, five key actions are identified to help organisations implement AI and Robotics automation. The paper recommends that organisations:

  • tailor and constantly evolve their strategy
  • align their strategy to the business ecosystem
  • adapt their workforce to collaborate with, not compete against, machines
  • implement changes in an agile way
  • protect their organisation against the risk of cyber-attacks.

PA Consulting Group’s JJ Van Der Meer, a supply chain and procurement expert, says: “Things are now possible with AI and Robotics automation that we could only dream about a few years ago. But there’s still a lot of hype. Businesses have questions about where the real opportunities are, where to start and whether this is a top down or bottom up strategy”.

PA Consulting Group’s Syed Hassan, an AI and Robotics automation expert, says: “AI and Robotics automation represents a major source of competitive advantage for consumer goods manufacturers and retailers. Now is the time to explore how your organisation can capitalise on this inevitable evolution – and go further, faster”.

Ruediger Hagedorn, Director, End-to-End Value Chain Pillar, The Consumer Goods Forum, says: “Technology innovation is the foundation that supports businesses looking to drive positive change across their value chains. A whole new world of automation opportunities are now opening up across end-to-end supply chains. Adopting AI and Robotics automation isn’t an overnight exercise, but it will enable organisations to enhance productivity and business growth while keeping the consumer at the heart”.

For more information or a copy of the paper, contact or 020 7333 6191.

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About PA Consulting Group

An innovation and transformation consultancy, we believe in the power of ingenuity to build a positive human future in a technology driven world.

As strategies, technologies and innovation collide, we turn complexity into opportunity.

Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 2,600 specialists in consumer, defence and security, energy and utilities, financial services, government, healthcare, life sciences, manufacturing, and transport, travel and logistics. And we operate globally from offices across the Americas, Europe, the Nordics and the Gulf.

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About The Consumer Goods Forum

The Consumer Goods Forum is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide.

It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of

€3.5 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its board of directors, which comprises more than 50 manufacturer and retailer CEOs. For more information, please visit

For more information, please contact:

Lee Green
Director, Communications
The Consumer Goods Forum