The Consumer Goods Forum’s (CGF) Healthier Lives Coalition, in collaboration with Bain & Company, has released State of Food Habits: A Baseline of How Consumers Eat Today, a new report exploring how consumers across Europe and the United States source meals and balance health, convenience, cost and quality in their food choices.

Drawing on multiple consumer research programmes, the report also examines how emerging trends, including GLP-1s and AI dietary co-pilots, are shaping the future of food and health decisions.

Download the report.