On April 9th, 2025, The Consumer Goods Forum’s (CGF) Coalition of Action on Plastic Waste hosted an exclusive webinar for CGF members to explore the Global Environment Facility’s (GEF) Plastic Reboot Project. Co-led by WWF and UNEP, the session highlighted how the initiative is using grants and blended finance to support sustainable business models in developing countries. Attendees gained insights into the project’s vision for a circular economy, learned about opportunities for private sector engagement, and discovered ways to join national implementation efforts and collaborative workstreams.