World Business Council for Sustainable Development (WBCSD) is leading initiatives to support small holder farmers, make farming carbon negative/nature positive, and traceable via a number of projects. These include:

1. Food Reform for Sustainability and Heath (FReSH)
2. Global Agribusiness Action on Equitable Livelihoods
3. Scaling Positive Agriculture
4. Soft Commodities Forum
5. One Planet Business for Biodiversity (OP2B)