We want to go beyond the basics of compliance and build flagship moments for our industry. To achieve this, we need to focus on topics where we can have the greatest, positive impact and use our industry strengths to collaborate and innovate to help people live healthier lives. We must achieve greater credibility and trust amongst consumers, public health authorities and other important stakeholders. We must collaborate with governments and civil society. We also need greater retailer-manufacturer collaborations and scaling up of programmes that bring together many-to-many to help inspire healthier communities and create a culture of prevention.
We believe Collaboration for Healthier Lives is one such area where we can show genuine industry leadership and offer an opportunity for positive change. We aspire to drive our members’ time towards these leadership topics to ensure maximum progress while continuing to support our other public commitments and focus areas.
Rolling Out Pilots Around the World
In order to drive positive action within communities around the world, we have begun to support pilots that can be cloned and scaled to move beyond 1:1 collaboration. We have identified a number of locations for pilots, with the first, in Bogota, Colombia rolled out in Apirl 2017. Here the emphasis was on providing consumers with nutrition and physical activity guidance and education to empower consumers to make more informed purchasing decisions. The programme ran across eight stores in the city and was titled, Give a Healthy Twist to Your Life. The programme is supported by CGF members Alqueria, Cencosud, Femsa, Grupo Bimbo, Grupo Éxito, Kellogg's, Nestlé, PepsiCo and The Coca-Cola Company.
A second pilot, in the US, is planned for June 2017, while pilots in the UK and Costa Rica are also being finalised.
People want to live healthier lives and expect the consumer goods industry to play a role to help them meet their health and wellbeing needs. Through the CGF’s Collaboration for Healthier Lives pilots, the CEO-led organisation’s approach is to have greater retailer-manufacturer collaborations and scaling up of programmes that bring together many-to-many to help inspire healthier communities and create a culture of prevention.