Collaboration for Healthier LivesBuilding Flagship Moments

2017 CGF Collaboration for Healthier Lives

Collaborative Industry Leadership

We want to go beyond the basics of compliance and build flagship moments for the industry, by focusing on topics where we can have the greatest positive impact and use our industry strengths to collaborate and innovate to help people live healthier lives.

The Collaboration for Healthier Lives (CHL) initiative started as a desire by Health & Wellness members, as well as guidance from the CGF Board, to explore ways to impact communities across a broad and more holistic set of health indicators.

We are a “DO TANK” co-developing programmes through the first coalition of players cross industry and beyond that are willing to act together, sharing three common convictions:

  • By acting together retailers and manufacturers can engage towards healthier baskets
  • Experimenting together with local stakeholders, public health authorities and academics leaders, is the best way to learn and to impact at scale.
  • Business, innovations and new business models will emerge from these initiatives as a force of good.

The CHL working group, co-chaired by Danone and Walmart, oversee the design and execution of several collaborative models to help us learn more about how retailers and manufacturers can jointly create healthier practices and customers live healthier, as well as work collaboratively with public health authorities. Our vision is to achieve positive change in the stores, for our own people and in the communities where we operate. 

We will measure, learn and evaluate our impact with independent academic leaders on our progress towards healthier baskets, based on local dietary guidelines, increase awareness and access to preventative services and see incremental sales for healthier products in participating stores.

 

Be Part of the Change

There is a clear opportunity for business to really contribute to public health and a culture of prevention, and members of the CGF acknowledge this fact as part of a shared responsibility. Join one of our regional pilots to explore how your company can help consumers take incremental steps towards living healthier lives and inspire communities around the world.

 

Rolling Out Pilots Around the World

In order to drive positive action within communities around the world, we have begun to support pilots that can be cloned and scaled to move beyond 1:1 collaboration. We have identified a number of locations for pilots, with the first, in Bogota, Colombia rolled out in Apirl 2017. Here the emphasis was on providing consumers with nutrition and physical activity guidance and education to empower consumers to make more informed purchasing decisions. The programme ran across eight stores in the city and was titled, Give a Healthy Twist to Your Life. The programme is supported by CGF members Alqueria, Cencosud, Femsa, Grupo Bimbo, Grupo Éxito, Kellogg's, Nestlé, PepsiCo and The Coca-Cola Company.

A second pilot, in the US, is planned for end of September 2017, while pilots in the UK, Japan and Costa Rica are also being discussed.

People want to live healthier lives and expect the consumer goods industry to play a role to help them meet their health and wellbeing needs. Through the CGF’s Collaboration for Healthier Lives pilots, our approach is to have greater retailer-manufacturer collaborations and scaling up of programmes that bring together many-to-many to help inspire healthier communities and create a culture of prevention.

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