This impact story is part of a collection of narratives that bring to life some of the complex challenges Forest Positive Coalition (FPC) members are facing on our forest positive journey and our lessons learned. We’re committed to creating a culture of transparency and accountability, and these stories are just a glimpse of our ongoing efforts. We invite you to delve deeper into our 2023 Annual Report for more insights on this Coalition’s activities and progress, “Perspectives on Progress: Challenges and Insights on the Way to Forest Positive”

Member/implementing partners:
  • McDonald’s

McDonald’s (in this story, referring to McDonald’s Corporation together with its subsidiaries) works with service provider Agrotools to identify key farm-level social and environmental criteria and monitor compliance in its beef supply chain, focused on purchasing from producers that conserve forests and respect human rights. Comprehensive monitoring in Brazil to detect and address (a) deforestation, (b) properties associated with forced labour or embargoes, or (c) agricultural expansion onto Indigenous Territories or protected areas, is critical to implementation of McDonald’s Forest Commitment.

With the support of Agrotools, McDonald’s monitors and checks compliance with its Deforestation-Free Beef Procurement Policy on purchases of cattle that could potentially enter its supply chain in Brazil, Argentina, Paraguay, and Australia through detailed mapping. Utilising this information, McDonald’s supports suppliers in strengthening their approach to a deforestation-free beef supply chain that protects human and community rights by providing training on the policy and high-level data-driven insights to support more responsible procurement decisions.

McDonald’s also runs an annual raw material survey of their suppliers across the  FPC priority commodities including beef, soy, palm, and pulp, paper, and packaging. To support transparency, in addition to annual impact reporting and FPC reporting, McDonald’s has submitted CDP reports beginning in 2010, and since 2018 has requested that the largest suppliers of McDonald’s food categories also submit CDP reports corresponding to their entire business operation. McDonald’s analyses each suppliers’ progress and curates tailored suggestions to further align collective action on deforestation-free supply chains.

As a result of this detailed monitoring and supplier engagement, 98.5% of beef sourced for McDonald’s restaurants supported deforestation-free supply chains in 2022.

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