This post was co-authored and contributed by:
- Governmental bodies: Privacy is a global topic. Governments are amending or developing privacy laws to protect individuals, clarify rules for businesses and keep up with developments in society and technology.
- Industry bodies: A number of marketing organisations have created codes of conduct to provide recommendations for collecting consumer data and direct marketing activities.
- Companies: Most companies have an established code of ethics or business conduct; many address the issue of data usage and privacy either in a general or specific way. However, there is little consistency among the policies.
- Consumers: There is a lack of established global principles in the digital medium focused on consumers. While the CEP builds on existing initiatives it is being created and driven by the consumer goods and retail industry, for the industry, with ownership by The Consumer Goods Forum and endorsement by our Board of Directors.
Sabine Ritter, Executive Vice President (left)
Ruediger Hagedorn, Sr Manager, Collaborative Value Chain Initiatives & Projects (right)
The Consumer Goods Forum