It’s barely a month until our Global Summit, the flagship event of The Consumer Goods Forum, where CEOs and senior leaders come together to learn from each other and discuss the most pressing trends in the consumer industry.
This year, the Summit will focus on “Consumer Centricity in a Data-Driven World”. We will offer you many different ways to explore what consumers care about and how better to meet their needs:
The theme of consumer centricity goes to the heart of what The Consumer Goods Forum is all about. The CGF was founded by a relatively small group of CEOs who believed passionately in the importance of collaboration between manufacturers and retailers to drive positive change. At the time, the hard business case for positive action was less clear. But today, almost 10 years later, it is clear that businesses that do not embrace positive change in their business strategies will fail to attract consumers. A Millennial armed with a smart phone knows far more about the industry’s products and service offers than ever before. For a growing number of consumers, a company’s reputation for reducing food waste, eliminating carbon emissions across the supply chain or taking action on deforestation and childhood obesity all come into play when choosing a product to buy. In short, consumer centricity now demands a commitment to positive change.
Underpinning this year’s Global Summit will be the theme of collaboration. To become truly consumer centric, all stakeholders need to ensure they are engaged in constant dialogue with each other, exchanging ideas and expertise on emerging technologies. They must also understand how to create a compelling and flexible customer journey, which can be tailored towards individual consumers. With CEOs from across the industry, entrepreneurs and government leaders in attendance, the event represents a unique opportunity to reach agreements on sustainability issues and take concrete steps further towards a truly consumer-centric industry.
I’m looking forward to welcoming you to Singapore and to being part of the conversations.
This post was written and contributed by:
The Consumer Goods Forum