Launched in February 2020 as part of The Consumer Goods Forum’s (CGF) intention to further amplify progress in driving its strategic priorities, the Product Data Coalition of Action aims to address weaknesses faced in today’s data exchange processes. To achieve this, the Coalition aims to ensure that all products have a unique identification, all unique product IDs can be verified in real time, and all brand owners, retailers and platforms follow the same foundational Global Data Model by 2022. This is to be done in parallel to voluntarily testing Data Ports technology to facilitate use of new technologies and federated data sharing in the medium term.
Significant value can be found in being a part of the Product Data Coalition of Action for manufacturers, retailers, and tech service providers alike. For retailers and manufacturers, this includes working on solutions that lead to reduced errors in data exchange, reduced counterfeiting, higher availability, greater consumer transparency, simplified product listing process, and reduced time to market.
Also, the Coalition provides a space for members to share best practices on data with other industry leaders and get insights into new technologies and other innovations shaping the future of the industry.
For tech service providers, joining the Coalition brings the opportunity to collaborate with peers on key topics such as digital connectivity and transformation, as well as the chance to take part in the signature E2E SpringBoard events and other CGF thought leadership platforms.
Members of the CGF Product Data Coalition of Action commit to driving retailers and platforms to embrace and promote the use of unique IDs by all suppliers. Furthermore, the Coalition commits to encouraging all brand owners to upload 7 defining product attributes to a central registry for all live GTINs, by the target dates required in each market. Also, all companies part of the coalition are to support and implement the Global Data Model architecture. Finally, companies part of the Coalition that are willing to test DataPorts and other disruptive technologies commit to sharing best practices.