Addressing weaknesses faced in today’s data exchange processes
Launched in February 2020 as part of The Consumer Goods Forum’s (CGF) intention to further amplify progress in driving its strategic priorities, the Product Data Coalition of Action aims to address weaknesses faced in today’s data exchange processes. To achieve this, the Coalition aims to ensure that all products have a unique identification, all unique product IDs can be verified in real time, and all brand owners, retailers and platforms follow the same foundational Global Data Model by 2022. This is to be done in parallel to voluntarily testing DataPorts technology to facilitate use of new technologies and federated data sharing in the medium term.
Our vision is for an industry in which trading partners have access to real-time, accurate and independently assured product data down to item level; consumers can get accurate, on demand answers to the questions they have on the products they buy (e.g. ingredients, safety) and where they come from (e.g. origin, social & environmental impacts); and consumers also have confidence that the personal data they provide to companies will be reliably safeguarded and responsibly used.
By collaborating on digital connectivity, we believe this will enable the industry to grow consumer trust at a time when societal trends and digital media are fuelling demand for greater transparency. It will also simplify product listing processes and reduce time-to-market.
Significant value can be found in being a part of the Product Data Coalition of Action for manufacturers, retailers, and tech service providers alike. For retailers and manufacturers, this includes working on solutions that lead to reduced errors in data exchange, reduced counterfeiting, higher availability, greater consumer transparency, simplified product listing process, and reduced time to market.
The Coalition also provides a space for members to share best practices on data with other industry leaders and get insights into new technologies and other innovations shaping the future of the industry.
For tech service providers, joining the Coalition brings the opportunity to collaborate with peers on key topics such as digital connectivity and transformation, as well as the chance to take part in the signature E2E SpringBoard events and other CGF thought-leadership platforms.