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DDVC Retail Media Springboard | Amsterdam, Netherlands
Programme
This programme may be subject to change
8:30 am
- 3:30 pm
Retail Media SpringBoard
8:30 am
- 9:00 am
Welcome Coffee
9:00 am
- 9:30 am
Setting The Scene
Show description
Welcome to the inaugural SpringBoard collaboration between Hanshow and the Consumer Goods Forum (CGF) on Retail Media. This session will include a visit to Hanshow’s showroom and an opening presentation by Ruediger Hagedorn, CGF Director, Data-Driven Value Chain, who will discuss the CGF’s work, mission, and vision for retail media.
Ruediger Hagedorn
CGF Director, Data-Driven Value Chain
9:30 am
- 10:10 am
In-Store Marketing Trends, Challenges and Expectations
10:10 am
- 10:40 am
How AI Could Change Retail media
Show description
Inspiration around latest trends and sector objectives
Nate Pinkston
Global Head of Retail Media
Microsoft
10:40 am
- 10:55 am
Coffee Break
10:55 am
- 11:15 am
In-Store Marketing Solutions and Use Cases
Show description
The potential and power of In-Store Marketing and Retail Media Solutions on the shop floor.
Eason Tong
Dean, Retail Research Institute
11:15 am
- 12:00 pm
Immersive Session : Retail Journey Mapping Lab
Philippe BROCHARD
Senior Advisor, Board member, Investor, C-Level specialized in turnaround
Former CEO of Auchan France
Eason Tong
Dean, Retail Research Institute
12:00 pm
- 1:00 pm
Lunch Break
1:00 pm
- 1:30 pm
Mini Game : AI or Human ?
Ruediger Hagedorn
CGF Director, Data-Driven Value Chain
1:30 pm
- 3:30 pm
Accelerating Value Creation
Show description
During this session we will have a co-working session led by Microsoft as well as set up the CGF| Data-Driven Value Chain Retail Media community.
Nate Pinkston
Global Head of Retail Media
Microsoft
