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OrganisationOliver Wyman
Resource TypesInsight, Report
Covid-19 FrameworkCategory, Consumers, Data & Analytics, Ecosystem Collaboration, Resilience Models, Business Models, Channels

Over the course of the last decade, retail has undergone a historic transformation and retailers of all types have had to change their strategies to survive. While not the only factor, e-commerce has been the engine driving many of these fundamental shifts. And then COVID-19 happened. Social distancing and stay-at-home orders have accelerated adoption of e-commerce from a steady march forward to a wild sprint to the finish line. Online demand will likely remain strong post-COVID-19, and retailers must adapt to the “new normal.”