Date | 2020 |
Organisation | Nielsen |
Resource Types | Case Study, Summary |
Language | English |
Unprecedented times like these bring massive challenges. Yet even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. While sales may be down, it’s important to maintain—or increase—your share of the market. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
(Source: www.nielsen.com)