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Date2020
OrganisationNielsen
Resource TypesSurvey, Insight, Summary
Covid-19 FrameworkIncentives, Consumers
LanguageEnglish

 The unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth. As FMCG manufacturers and retailers reflect and rebuild their businesses and brands for the future, they will need to consider implementing strategies that connect with what consumers have endured and how they will emerge over the next few weeks and months.