Cómo Combatir la Preocupación por El Covid-19 Aportando Valor

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Who We Are
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What We Do
- Address Challenges
  
  “We are all most grateful to members of The Consumer Goods Forum for doing what is in their power to ensure the availability of these products at affordable prices. We appreciate CGF members’ constant support for the efforts of national governments and public health bodies.”
  DR DAVID NABARRO A WORLD HEALTH ORGANIZATION SPECIAL ENVOY ON COVID-19
- Establish Coalitions of Action
  
  “I am proud to see our industry, through the CGF, help shoppers better understand nutrition so they can make great choices for themselves and their families”.
  CARLOS MARIO GIRALDO MORENO CEO AND PRESIDENT, GRUPO EXITO
- Drive Action & Implementation
  
  “The CGF proves that partnership creates more impact. This is what I will hold myself accountable for – fostering the force of impactful partnerships to enable better lives through better business”.
  VERONIKA POUNTCHEVA GLOBAL DIRECTOR CORPORATE RESPONSIBILITY AND SENIOR VICE PRESIDENT, METRO AG
- Engage Stakeholders
  
  “Leadership by the private sector can catalyse action on multiple fronts to tackle hunger, micronutrient deficiencies, and overweight and obesity. This workforce programme is one. It makes business sense, and is the right thing to do. We appreciate CGF’s leadership”.
  Lawrence Haddad EXECUTIVE DIRECTOR, GAIN
- Support Networking & Sharing
  
  The Consumer Goods Forum (CGF) is committed to helping its members understand the challenge being faced and provides a unique, global platform that promotes best practice sharing.”
  Olaf Koch Chairman of the Management Board, METRO
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Cómo Combatir la Preocupación por El Covid-19 Aportando Valor

Date	2020
Organisation	Nielsen
Resource Type	Insight
Language	Spanish

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Si escribimos la frase “dónde puedo coger el coronavirus” en un motor de búsqueda, la ventana se auto completará con un abanico de opciones que van de lo sumamente lógico a lo aparentemente ridículo. En el ambiente actual donde cada día aparecen nuevas evidencias y hay una lista de fuentes de información a la que los consumidores acuden, urge la necesidad de ofrecerles unas pautas veraces.

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