|Covid-19 Framework||Consumers, Category, Incentives, Channels|
As the coronavirus pandemic in the United States evolves from the acute phase to a “new normal,” shelter in place restrictions will be relaxed and businesses will start to reopen their retail locations. The big questions on many minds are how quickly we will get back to normal, when consumers will return to shopping, and when restaurants, sporting events, and travel will pick up again.
It is unclear how consumers will react, and given the extraordinary pace of new developments, we expect sentiment to shift often. Understanding this rapidly evolving landscape will be critical across the payments value chain as all are trying to predict sales and transaction volumes.