If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.
Over the last 20 years, two industries that have gone through tremendous change and had to embrace innovation have been the consumer packaged goods (CPG) and media industries. I’ve seen their transformations first hand. Throughout my career as a business and product leader in these fields, I’ve faced my fair share of challenges and crises.