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Date2020
OrganisationOliver Wyman
Resource TypesInsight, Report
Covid-19 FrameworkChannels, Consumers, Data & Analytics, Resilience Models, Business Models
LanguageEnglish

COVID-19 increased the consumer demand for digital shopping as many consumers sheltered at home. Some retailers fell way to longstanding shifts in consumer preferences, such as casualization in apparel. Others naturally benefited from quarantine-driven consumer patterns such as cooking from home and a rise in demand for at-home fitness equipment.