Just half of people worldwide (53%) find buying healthy and sustainable food easy according to a new global consumer research survey conducted by GlobeScan, an insights and strategy consultancy, and EAT, the science-based non-profit for global food system transformation. However, the biggest obstacles for those who find it difficult to buy healthy and sustainable food is affordability (48%) and availability (36%), with a quarter of people saying that they don’t know what healthy and sustainable food is.