Implementation Guide for Marketing Communications to Children Commitment

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  “We are all most grateful to members of The Consumer Goods Forum for doing what is in their power to ensure the availability of these products at affordable prices. We appreciate CGF members’ constant support for the efforts of national governments and public health bodies.”
  DR DAVID NABARRO A WORLD HEALTH ORGANIZATION SPECIAL ENVOY ON COVID-19
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  “The CGF proves that partnership creates more impact. This is what I will hold myself accountable for – fostering the force of impactful partnerships to enable better lives through better business”.
  VERONIKA POUNTCHEVA GLOBAL DIRECTOR CORPORATE RESPONSIBILITY AND SENIOR VICE PRESIDENT, METRO AG
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  “Leadership by the private sector can catalyse action on multiple fronts to tackle hunger, micronutrient deficiencies, and overweight and obesity. This workforce programme is one. It makes business sense, and is the right thing to do. We appreciate CGF’s leadership”.
  Lawrence Haddad EXECUTIVE DIRECTOR, GAIN
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Who We Are
Who We Are
What We Do
What We Do
- Acceleration Areas
- Address Challenges
  
  “We are all most grateful to members of The Consumer Goods Forum for doing what is in their power to ensure the availability of these products at affordable prices. We appreciate CGF members’ constant support for the efforts of national governments and public health bodies.”
  DR DAVID NABARRO A WORLD HEALTH ORGANIZATION SPECIAL ENVOY ON COVID-19
- Coalitions of Action
- Drive Action & Implementation
  
  “The CGF proves that partnership creates more impact. This is what I will hold myself accountable for – fostering the force of impactful partnerships to enable better lives through better business”.
  VERONIKA POUNTCHEVA GLOBAL DIRECTOR CORPORATE RESPONSIBILITY AND SENIOR VICE PRESIDENT, METRO AG
- Engage Stakeholders
  
  “Leadership by the private sector can catalyse action on multiple fronts to tackle hunger, micronutrient deficiencies, and overweight and obesity. This workforce programme is one. It makes business sense, and is the right thing to do. We appreciate CGF’s leadership”.
  Lawrence Haddad EXECUTIVE DIRECTOR, GAIN
- Support Networking & Sharing
  
  The Consumer Goods Forum (CGF) is committed to helping its members understand the challenge being faced and provides a unique, global platform that promotes best practice sharing.”
  Olaf Koch Chairman of the Management Board, METRO
Coalitions & Projects
Our Coalitions & Projects
Events
Our Events
Resources
Contact
- Get in Touch
- Subscribe
JOIN A COALITION
Become a Member

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Implementation Guide for Marketing Communications to Children Commitment

Date	2017
Organisations	The Consumer Goods Forum, World Federation of Advertisers
Resource Types	Insight, Toolkit
Language	English

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Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.

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