|Organisations||The Consumer Goods Forum, Ara|
Malnutrition is one of Colombia’s most serious public health challenges. Thus, the Collaboration for Healthier Lives coalition at the CGF forged partnerships from the private sector and public ministries (including notably the participation of the Colombia’s First Lady) to begin the Misión Nutrición Wellbeing program in 2021. This programme emerged with the aim to contribute to a better nourished country.
In this article Andrea Jimeno, Corporate Communications Director at Ara, explains how the project is changing that reality.