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Date 2021
Organisation Oliver Wyman
Resource Type Insight
Covid-19 Framework Channels, Adaptive Work, Ecosystem Collaboration, Resilience Models
Language English

If the retail and consumer goods industries had been preparing for a more settled period after the disruption and hyper-competition of the past decade, in 2020 they got the opposite. The COVID-19 pandemic led to numerous big changes. Online shopping surged. Technology-assisted methods of intermediation, such as online shopping advisers, became more widespread. And product brands accelerated their direct engagement with consumers.