The Coronavirus Rebound: Now’s the Time for Company Reorganization

Business reorganization and reinvention will be a high priority to ensure survival as COVID-19 takes its toll on businesses across the world — and a bottom-up approach may be the best way forward. Previously, top-down approaches have proved to be rapid and effective for reshaping organizations. Yet, as we slowly emerge from this ongoing crisis, firms must take a bolder approach to ensure they identify and capitalize on all sources of value.

Previous experience shows that top-down processes result in intangible value going out of the door with the talent. We’ve seen cases where, despite the backing of major investors, a redesigned company saw a 50% fall in brand value when implementing a basic cost reduction-oriented top-down restructuring approach. 

(Source: BrinkNews.com)