The Playbook on Winning Behavior Change: A Toolkit for Building Impactful Initiatives

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- Address Challenges
  
  “We are all most grateful to members of The Consumer Goods Forum for doing what is in their power to ensure the availability of these products at affordable prices. We appreciate CGF members’ constant support for the efforts of national governments and public health bodies.”
  DR DAVID NABARRO A WORLD HEALTH ORGANIZATION SPECIAL ENVOY ON COVID-19
- Establish Coalitions of Action
  
  “I am proud to see our industry, through the CGF, help shoppers better understand nutrition so they can make great choices for themselves and their families”.
  CARLOS MARIO GIRALDO MORENO CEO AND PRESIDENT, GRUPO EXITO
- Drive Action & Implementation
  
  “The CGF proves that partnership creates more impact. This is what I will hold myself accountable for – fostering the force of impactful partnerships to enable better lives through better business”.
  VERONIKA POUNTCHEVA GLOBAL DIRECTOR CORPORATE RESPONSIBILITY AND SENIOR VICE PRESIDENT, METRO AG
- Engage Stakeholders
  
  “Leadership by the private sector can catalyse action on multiple fronts to tackle hunger, micronutrient deficiencies, and overweight and obesity. This workforce programme is one. It makes business sense, and is the right thing to do. We appreciate CGF’s leadership”.
  Lawrence Haddad EXECUTIVE DIRECTOR, GAIN
- Support Networking & Sharing
  
  The Consumer Goods Forum (CGF) is committed to helping its members understand the challenge being faced and provides a unique, global platform that promotes best practice sharing.”
  Olaf Koch Chairman of the Management Board, METRO
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Who We Are
Who We Are
What We Do
What We Do
- Address Challenges
  
  “We are all most grateful to members of The Consumer Goods Forum for doing what is in their power to ensure the availability of these products at affordable prices. We appreciate CGF members’ constant support for the efforts of national governments and public health bodies.”
  DR DAVID NABARRO A WORLD HEALTH ORGANIZATION SPECIAL ENVOY ON COVID-19
- Establish Coalitions of Action
  
  “I am proud to see our industry, through the CGF, help shoppers better understand nutrition so they can make great choices for themselves and their families”.
  CARLOS MARIO GIRALDO MORENO CEO AND PRESIDENT, GRUPO EXITO
- Drive Action & Implementation
  
  “The CGF proves that partnership creates more impact. This is what I will hold myself accountable for – fostering the force of impactful partnerships to enable better lives through better business”.
  VERONIKA POUNTCHEVA GLOBAL DIRECTOR CORPORATE RESPONSIBILITY AND SENIOR VICE PRESIDENT, METRO AG
- Engage Stakeholders
  
  “Leadership by the private sector can catalyse action on multiple fronts to tackle hunger, micronutrient deficiencies, and overweight and obesity. This workforce programme is one. It makes business sense, and is the right thing to do. We appreciate CGF’s leadership”.
  Lawrence Haddad EXECUTIVE DIRECTOR, GAIN
- Support Networking & Sharing
  
  The Consumer Goods Forum (CGF) is committed to helping its members understand the challenge being faced and provides a unique, global platform that promotes best practice sharing.”
  Olaf Koch Chairman of the Management Board, METRO
Coalitions & Projects
Our Coalitions & Projects
Events
Our Events
Resources
Contact
- Get in Touch
- Stay Updated
JOIN A COALITION
Become a Member

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The Playbook on Winning Behavior Change: A Toolkit for Building Impactful Initiatives

Date	2023
Resource Types	Report, Insight, Case Study, Toolkit
Language	English

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Partnering with Bain, the Collaboration for Healthier Lives Coalition of Action at The Consumer Goods Forum has released a report showcasing the data and key learnings from CHL’s global initiatives and provide a prescriptive view on how businesses can establish and execute impactful projects and strategies. Read here.

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The Playbook on Winning Behavior Change: A Toolkit for Building Impactful Initiatives

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