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Resource TypesSurvey, Insight, Summary
Covid-19 FrameworkIncentives, Consumers, Global Overview and Outlook

Even though the year is almost half over, it’s just now starting to feel like a new year in parts of the U.S., as many states have allowed certain non-essential businesses like restaurants, movie theaters and retail stores to re-open in at least some capacity. We know, however, that many Americans plan to play it safe as businesses come back online rather than immediately jumping back into pre-lockdown behaviors. That’s why companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.https://www.nielsen.com/us/en/insights/article/2020/understanding-consumer-sentiment-can-help-companies-adjust-as-the-u-s-begins-to-re-open/?utm_source=cgf&utm_medium=glm_dotcom&utm_campaign=COVID