Moving Consumers and Restauranteurs Towards Healthier and More Sustainable Diets
The Collaboration for Healthier Lives Coalition in France drives collective action of retailers, manufactueres and partners online and in-store to address the growing expectation of consumers in terms of healthier and more sustainable lives through flexitarian and plant-based recipes with the “On S’y Met – Let’s Do It!” initiative.
Collaboration for Healthier Lives (CHL) France aims to address the growing expectations of consumers in terms of wellbeing, healthier eating and self-care. This voluntary collaboration brings together private and public actors to work with a variety of local actors towards empowering consumers to live healthier lives and improving the quality of life for all.
In May 2023, Carrefour and Danone, co-chairs of CHL France, along with partners Alpro, Barilla, Bel, Bonduelle, Catalina, CPM, Savencia and Nutrition & Santé, convened at a Carrefour hypermarket in Montesson, for the launch of the “Meilleur du Vegetal” project with the goal of promoting flexitarian diets and continuing collaborative efforts that empower French consumers to live healthier lives.
The movement began in the city of Lyon in the first semester of 2019 with a series of in-store activations.
The city of Lyon and the greater Lyon area is a region already heavily involved in the field of global health and nutrition issues, rich in multiple projects and actors working towards better eating habits. The serves as the perfect backdrop for CHL France’s key projects to empower consumers towards healthier decisions.
A variety of key stakeholders have joined the movement. They include: Carrefour, Danone, INSEAD, BCG, Elan Edelman, Publicis, INRA, Institut du Commerce, Auchan, METRO France, Fleury-Michon, Nestlé, The Coca-Cola Company, Procter & Gamble, Kenvue, Savencia, Elior, Médiaperformances, L’Oréal, Roamler, French Tech One Lyon Saint Etienne, Obiz, Bel and Food Chéri.
To meet the demand from consumers in France seeking better eating habits, Carrefour and Danone built an unprecedented partnership with several other major national brands: Barilla, Bel, Mars Food, Savencia and Unilever, with the support of The Consumer Goods Forum.
The digital and in-store initiatives resulted in over 70% of consumers increasing flexitarian products in their shopping baskets and yielded a 189% increase in sales.
The in-store and digital collaborative initiative “Le Lundi C’est Veggie” “Mondays are Veggie” led through the CHL by Co-Chairs Carrefour and Danone with the engagement of Barilla, Bel, Bonduelle, Fleury Michon, Happyvore, Labeyrie, Nutrition Santé, Savencia and Unilever has won the prestigious SIRIUS Award in Sustainable Collaboration for encouraging the consumption of healthier and more sustainable recipes. This award which was held in Paris, 24th November 2022, showcases the importance of collaboration between key stakeholders which is vital to driving dietary change.
Carrefour and Danone along with partners Alpro, Barilla, Bel, Bonduelle, Catalina, CPM, Savencia and Nutrition & Santé, convened at a Carrefour hypermarket in Montesson, for the launch of the “Meilleur du Vegetal” project.
Take part in our French e-learning course to learn how you can introduce a healthier diet and key physical actives into your lifestyle. You can access 16 modules where you can take a deep dive into crucial themes, from identifying healthier food groups and learning about nutrients and labels, to finding out about ideal physical exercises and getting necessary rest for you and your children. Kick-start your journey towards a healthier life here (in French only).
STANDARD: The BRCGS Global Standard for Ethical Trade & Responsible Sourcing Issue 2 achieved SSCI Recognition under Scope AI — Social Compliance: Manufacturing & Processing in November 2021.
BRCGS is an established global standards leader, with a rigorous GFSI recognised assurance program that touches every aspect of the 21st century supply chain – from food ingredients to packaging, distribution, retail and beyond. It sets the benchmark for best practice manufacturing, helping to provide reassurance that products and services are high quality, legal and safe. BRCGS is recognised across food and non-food categories as the global standard underpinning brand reputation through compliance, at over 30,000 certificated sites in 130 countries. Visit brcgs.com to find out more.
STANDARD: The Responsible Fishing Vessel Standard 2.1 achieved SSCI Recognition under Scope CI — Social Compliance: At-Sea Operations in November 2022.
In 2018, Global Seafood Assurances and the UK Sea Fish Industry Authority (Seafish) announced a memorandum of understanding to work together to create the next version of the Responsible Fishing Scheme (RFS), committing to expand its global applicability, which resulted in the creation of the Responsible Fishing Vessel Standard. Now part of the Global Seafood Alliance, GSA took ownership of the standards last year. The first RFVS-certified vessel was announced in Australia in January, and the second set of RFVS-certified vessels was announced in the United Kingdom in April. The standard addresses social responsibility, including working conditions and worker voice, about fishing vessels.
STANDARD: The SIZA Social Standard Version 6 achieved SSCI Recognition under Scopes AI — Social Compliance: Manufacturing & Processing, and BI — Social Compliance: Primary Production in June 2023.
SIZA, the Sustainability Initiative of South Africa, is enabling the South African agricultural sector to become a global leader in sustainable farming, ethical trade, and environmental stewardship. The aim is to encourage continuous improvement in practices over time. SIZA aims to have a cost-effective approach for growers by supplying one standard and one audit, no matter which market a producer supplies. SIZA engages directly with stakeholders throughout the value chain to improve supply chain sustainability, ensuring compliance and reducing risks while at the same time offering support and training with regard to best practices and continuous improvement. Verification occurs via third-party audits. For more information on SIZA, please visit our website: www.siza.co.za
STANDARD: The GAA Seafood Processing Standard Issue 5.1 is currently being benchmarked under Scope AI — Social Compliance: Manufacturing & Processing.
A division of the Global Aquaculture Alliance (GAA), Best Aquaculture Practices (BAP) is an international certification program based on achievable, science-based and continuously improved performance standards for the entire aquaculture production chain – including processing plants, farms, hatcheries and feed mills. BAP standards cover environmental responsibility, social accountability, food safety and animal welfare. The BAP program is based on independent audits that evaluate compliance with the BAP standards developed by GAA.
STANDARD: FISH Standard for Crew Version 1.0 is currently being benchmarked under Scope CI — Social Compliance: At-Sea Operations.
The Fairness, Integrity, Safety, and Health (FISH) Standard for Crew is a voluntary, third party labour certification program for wild harvest fishing vessels. FISH is designed to provide harvesters a tool to demonstrate to customers and other stakeholders that the seafood harvested comes from responsible sources with respect to crew treatment, compensation, and conditions. It was developed with input from the full seafood supply chain, including large and small harvesters, processors, retailers and restaurant groups, in consultation with labour non-profit organisations, to create a program that is open to vessels and fleets of all sizes around the globe. Read more about the Standard here.
STANDARD: The Florverde standard for the sustainable production of flowers and ornamentals version 7.2.1 is currently being benchmarked under Scope BI – Social Compliance: Primary Production.
Florverde Sustainable Flowers (FSF) is an independent social and environmental standard which ensures that flowers certified under this scheme have been responsibly produced. This requires flower growers to adopt measures that will protect and enable worker’s rights, implement best environmental practices, and comply with national regulations. FSF also helps safeguard quality by requiring the proper care and handling of flowers.
STANDARD: FSSC 24000 Social Management System Certification Version 1.0 is currently being benchmarked under Scope AI — Social Compliance: Processing and Manufacturing.
The aim of FSSC 24000 is to ensure that social sustainability management system requirements are met, resulting in certifications that assure organisations provide safe and fair working conditions, meet business ethics requirements, and apply due diligence in their supply chain management. FSSC 24000 provides a strategic approach incorporating the Plan-Do-Check-Act (PDCA) cycle and risk-based thinking, which ensures the identification and control of social risk and continuous improvement. This process demonstrates corporate responsibility and facilitates improving the social management systems and performance thus driving impact.
FSSC 24000’s scope of certification includes the manufacturing and processing sector (food and non-food), including its related service provision. The certificate confirms that the organisation’s social sustainability management system is in conformance with the FSSC 24000 Scheme requirements based on the following normative documents:
The FSSC 24000 certification scheme is owned and governed by the non-profit Foundation FSSC and outlines the requirements for the audit and certification of a Social Sustainability Management System of an organization. More information on the FSSC 24000 Scheme is available on their website.
STANDARD: The KFC Flowers and Ornamentals Sustainability Standard Version December 2021 is currently being benchmarked under Scopes AI — Social Compliance: Manufacturing & Processing, and BI — Social Compliance: Primary Production.
Kenya Flower Council (KFC) is the country’s leading Business Membership Association for growers and exporters of cut-flower and ornamentals. KFC members account for approximately 80 percent of Kenya’s floricultural exports.
KFC also owns the Flowers and Ornamentals Sustainability Standards (FOSS), a trusted standard worldwide. It is one of only three internationally benchmarked standards that demonstrate sustainable social, environmental and good agricultural business practice benchmarks set by the EU-based Floriculture Sustainability Initiative (FSI). The standard encourages commitment to ethical practices, innovation and promoting equitable trading practices, thus ensuring that certified producers foster sustainable, responsible and safe production of cut flowers and ornamentals.
The Council is in the forefront promoting Kenya as a reliable source of quality cut flowers and ornamentals and the country’s competitiveness in the global floriculture trade. KFC is actively engaged in all major trade negotiations in existing, new and emerging markets and in amplifying Kenya’s image in the international market as the most trusted source of cut flowers and ornamentals.
Currently, Kenya is the third largest producer of cut-flowers and ornamentals in the world and exports to over 60 destinations globally. Floriculture is the fastest growing export sector in the Kenyan economy, providing direct employment for over 200,000 workers.
KFC engages with key actors locally for a favourable business environment for growers and exporters of cut flowers and ornamentals.
STANDARD: WIETA Standard Version 4.0 is currently being benchmarked under Scope AI — Social Compliance: Manufacturing & Processing.
The Wine and Agricultural Ethical Trade Association T/A WIETA was the first South African social standard, established in 2002, to establish an appropriate social auditing methodology for fruit and wine suppliers in South Africa. WIETA proudly demonstrates how a multi-stakeholder model can successfully promote a world class ethical trade and human rights programme within the wine value chain. Innovative social dialogue engagements, a rigorous capacity building and training programme for both workers and producers, coupled with a participative multi-pronged approach to auditing and remedial approach to ensure sustained corrective actions.