Collaboration for Healthier Lives (CHL) France aims to address the growing expectations of consumers in terms of wellbeing, healthier eating and self-care. This voluntary collaboration brings together private and public actors to work with a variety of local actors towards empowering consumers to live healthier lives and improving the quality of life for all.
The movement began in the city of Lyon in the first semester of 2019 with a series of in-store activations. The official launch, including more partners and activations, is scheduled for September 2019.
The city of Lyon and the greater Lyon area is a region already heavily involved in the field of global health and nutrition issues, rich in multiple projects and actors working towards better eating habits. The serves as the perfect backdrop for On S’y Met activities to empower consumers towards healthier decisions.
To date, a variety of key stakeholders have joined the movement. They include: Carrefour, Danone, INSEAD, BCG, Elan Edelman, Publicis, INRA, Institut du Commerce, Auchan, METRO France, Fleury-Michon, Nestlé, The Coca-Cola Company, Procter & Gamble, Johnson & Johnson, Savencia, Elior, Médiaperformances, L’Oréal, Roamler, French Tech One Lyon Saint Etienne, Obiz, Bel and Food Chéri.
The experimental dimension of CHL France will be supported by an independently financed study led by INSEAD and INRA to analyse the initiative’s impact.
To learn more about our CHL France activities, or to find out how your company can get involved, contact the Healthier Lives team: hw@theconsumergoodsforum.com.
Take part in our French e-learning course to learn how you can introduce a healthier diet and key physical actives into your lifestyle. You can access 16 modules where you can take a deep dive into crucial themes, from identifying healthier food groups and learning about nutrients and labels, to finding out about ideal physical exercises and getting necessary rest for you and your children. Kick-start your journey towards a healthier life here (in French only).
Our partners at Institut du Commerce have developed a series of resources linked to ‘On S’y Met’. For more information of how we are driving healthier baskets, collaboratively, have at look at their resources (in French only) and check out this infographic! (in English)
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