The Consumer Goods Forum’s Healthier Lives Coalition has a key focus on Life Course Wellness, aligning with the World Health Organisation’s ambition to improve health and wellbeing across every stage of life. This initiative brings together retailers and manufacturers to drive impactful physical and digital activations that empower consumers to make healthier choices presenting a clear opportunity to deliver better, more tailored health solutions that meet consumers’ needs throughout their life course.
The Coalition will target three key priorities: supporting people through Health Transitions like starting a family or managing chronic conditions, promoting Everyday Self-Care Behaviors for sustained wellbeing, and fostering Healthy Longevity through proactive prevention.
Malina Ngai, CEO, AS Watson
Brian McNamara, CEO, Haleon
Sharon Bligh, Health and Sustainability Director, The Consumer Goods Forum
In 2023, the Coalition took a step forward in preventative health with the launch of the Preventative Health Playbook. This resource showcases innovative pilot programmes led by CGF member companies, and was developed to support industry leaders who are ready to launch or scale solutions that help people make healthier lifestyle choices.
The Playbook offers more than just inspiration—it provides a practical framework for collaboration, supported by detailed case studies and health maps that spotlight key issues in our priority markets. It features real-world examples from leading companies including Ahold Delhaize, AS Watson, Colgate-Palmolive, Haleon, Kenvue, Kroger, L’Oréal, P&G, Unilever, and Walmart—demonstrating the power of cross-industry action and digital innovation in shaping the future of health.
“Self-care is the ability of individuals, families and communities to promote their own health, prevent disease, maintain health, and to cope with illness and disability with or without the support of a health worker. It recognizes individuals as active agents in managing their own health care in areas including health promotion; disease prevention and control; self-medication; providing care to dependent persons; and rehabilitation, including palliative care.
It does not replace the health care system, but instead provides additional choices and options for healthcare.”