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Transparency & the Smart Choice

Dedicated to helping improve data accuracy, this project focuses on providing consumers with easy access to trustworthy information on the products they buy and use.

It is an innovative transparency initiative that provides consumers with detailed information about the food, beverage, personal care, household and pet care products they use and consume. A Digital Consumer Transparency Solution  leverages digital technology and smart devices to bring consumers information about hundreds of product attributes that go well beyond the label. Consumers will have easy and instantaneous access to detailed information about thousands of products. 



Why It’s Important

A Digital Consumer Transparency Solution is a win-win for both business and the consumer. 

Consumers want an increasing amount of information about food, beverage, household, pet care and personal care products, and a Digital Consumer Transparency Solution makes it easier than ever for shoppers to find information about products they use and consume. There just isn’t enough room on packages to fit all that information. A Digital Consumer Transparency Solution will complement the way consumers shop today and enables them to get all the information they want to know about what they are purchasing – when they want to know it.

Today’s consumer is hungrier than ever for information. They are more concerned with the environmental and social impacts of the products they buy and use, as well as the nutritional and health impacts. Those consumer goods companies who do not fulfil this need could experience increased reputational risks and dwindling consumer trust.

Thanks to the Digital Consumer Transparency Solution, brand owners (manufacturers and private-label brands) will nurture greater consumer trust through increased transparency and greater reliability. It will give consumers easy access to product ingredients, nutritional and health information, and social and environmental data directly related to the products they are using or buying.

Such solutions will also help retailers, e-commerce sites and third-party data aggregators to eliminate unnecessary duplication of data management processes, while helping to ensure a more seamless, accurate information flow with brand owners.