About End-to-End Value Chain - The Consumer Goods Forum

Our Mission

Our current agenda is shaped to enhance data exchange and improve accuracy.

To achieve this, the Data-Driven Value Chain aims to ensure that all products have a unique identification, all unique product IDs can be verified in real time, and all brand owners, retailers and platforms follow the same foundational Global Data Model by 2022.

FIND OUT MORE

Our Achievements

Our work has a long history of producing industry-defining solutions and thought leadership pieces on topics that cover the entire value chain.

Members of the CGF Data-Driven Value Chain commit to driving retailers and platforms to embrace and promote the use of unique IDs by all suppliers.

FIND OUT MORE

Our Governance

The work of the Data-Driven Value Chain is co-sponsored at the Board level by SPAR International. They help drive and support our work.

Our Steering Committee has the mission of identifying priority issues for our initiative and recommend corresponding actions to our Board.

FIND OUT MORE

Name	Provider	Purpose	Expiration
googtrans	Google Translate	Google Translate cookie saves language preferences	Session
wordpress_logged_in_[hash]	WordPress	The cookie indicates when the user has logged on - Members area (WordPress). Remember User session. WordPress sets the after login wordpress_logged_in_{hash} cookie, which indicates when you’re logged in, and who you are, for most interface use.	Session
wordpress_sec_[hash]	WordPress	The cookie indicates when the user has logged on - Members area (WordPress). Remember User session. WordPress sets the after login wordpress_logged_in_{hash} cookie, which indicates when you’re logged in, and who you are, for most interface use.	Session
wordpress_test_cookie	WordPress	Test if the cookie can be set. WordPress also sets wordpress_test_cookie cookie to check if the cookies are enabled on the browser to provide appropriate user experience to the users. This cookie is used on the front-end, even if you are not logged in.	Session
moove_gdpr_popup	GDPR Cookie Compliance Plugin	GDPR Compliance user preferences	1 year
pum_alm_last_activity, pum_alm_first_activity	Lightbox	These cookies are used to remember previous states of activity within lightbox forms. Cookies are removed once session ends.	Session

Name	Provider	Purpose	Expiration
__atuvc	AddThis	This cookie is associated with the AddThis social sharing widget embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count.	24 hours
__atuvs	AddThis	This cookie is associated with the AddThis social sharing widget embedded in websites to enable visitors to share content with a range of networking and sharing platforms.	30 minutes

Name	Provider	Purpose	Expiration
_gat_UA-XXXXXXX-Y	Google Analytics	This cookie is used by Google Analytics to throttle request rate.	1 hour
_gid	Google Analytics	This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.	2 years
_ga	Google Analytics	This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.	24 hours
_fbp	Facebook Pixel	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	3 months

Explore Tags

About

Contact

Membership

Who we Are

What we do

Coalitions & Industry Solutions

Events

Organisation

Search