E2E Value Chain
Using First-Party Data to Build Strong, Consent-Based Customer Relationships
You may have heard that Google is phasing out third-party cookies in 2022, with the goal of protecting users who crave more privacy online. In a blog post explaining their thought process, Google points out that 81% of people feel that potential risks of their data being collected outweigh the benefits. Generated by another website, […]
Product Data
CGF Members Work to Improve Product Data, Reducing Supply Chain Costs and Ensuring Consumer Trust
PARIS, 12th November 2020 – The Consumer Goods Forum (CGF) announces five projects, as part of its Product Data Coalition of Action, that are designed to address two fundamental challenges in the industry’s data exchange processes. The projects, managed with the support of GS1, aim to improve the quality of product data and reduce inconsistencies […]
E2E Value Chain
Building a Data Foundation to Help Democratise Data Analytics For CPGs
At a recent conference, I was struck by an admission of a data leader at a top 10 consumer goods company about the poor state of data in CPG. “Nobody has figured out master data in CPG,” was the message that leader conveyed to us. They may have figured out a slice of their data […]
E2E Value Chain
Data Transparency Requires A Push & Pull Strategy
Brands and retailers today are under pressure to provide appropriately governed high-quality data to their internal teams to help drive better decisions and feed advanced analytics and other critical business applications. Companies are also increasing the delivery of depth and quality of information to make their digital shelf as engaging as possible for consumers. Furthermore, […]
E2E Value Chain
7 Questions Away | Product Data Interview With Ethem Kamanlı, Migros Ticaret
The Consumer Goods Forum (CGF) caught up with Ethem Kamanlı, Supply Chain Solutions Director at Migros Ticaret, to talk about his company’s experience in collaborating with the CGF’s End-to-End (E2E) Value Chain initiative and rolling out Product Data Coalition projects in Turkey. Get insights on their experience and how championing Product Data projects has enhanced […]
Corporate
Keeping Them Close and Coming Back for More: Survey Highlights the Struggles of Consumer and Retail Executives
BERLIN, 21st June 2017 — The need to grow and keep customers is dominating the agenda of consumer and retail executives around the world. Thirty-three percent of the 526 consumer and retail executives responding to the fifth annual Global Consumer Executive Top of Mind survey, Think like a start-up: How to grow in a disruptive […]
E2E Value Chain
Purposeful Shopping Can Be a Question Mark for CPGs — Is Data Transparency an Answer?
The pandemic accelerated changes already in motion. McKinsey coined “the next normal” to describe the Covid-spurred generational shift in how people live and shop and, most crucially, what they care about. Buyers today are doing their research, and they know exactly what they want from a brand. They’re asking questions: What are the sustainability efforts […]
Health & Wellness
Price Outweighs Access as Top Consumer Barrier to Eating Healthy, as Revealed in a New Global Report from The Consumer Goods Forum, BCG and Nielsen
New report spotlights how the consumer industry can boost healthier eating around the world PARIS, 1st July 2020 – Today, The Consumer Goods Forum (CGF), together with Boston Consulting Group (BCG) and Nielsen Global Connect, published a revealing report on the state of consumer health, nutrition and wellbeing around the world. How the Consumer […]
Product Data
Data Transparency Takes Centre Stage Throughout the Pandemic
The rate of change in consumer demand witnessed over the past few months has been unprecedented, calling attention to the importance of effective lines of communication between suppliers and retailers. As demand for certain products spiked and supply chains experienced disruption, information sharing and access to accurate information became critical for both parties. Suppliers needed real–time information on the products being taken from and those […]
Product Data
How Accurate & Harmonised Product Data Streamlines Global Industry Operations & Builds Consumer Trust
Presently, it is near impossible to accurately estimate the number of products traded across global markets, and even more so to understand how many of them have unique identifiers and find each product’s history and associated details. Data inconsistencies lead to costly workarounds and manual alternations. For businesses, this can be harmful to operations and […]
Corporate
Consumer Goods CEOs Highlight Five Urgent Actions Needed to Help Reach 2030 SDG Deadline
Report by The Consumer Goods Forum (CGF) and EY gathers perspectives from leaders across consumer goods industry CEOs give insights on action needed to accelerate progress toward UN Sustainable Development Goals (SDGs) Report launches to coincide with The CGF’s Global Summit in Dublin, 20-23 June 2022 PARIS and DUBLIN, 20th June 2022: The Consumer Goods […]
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