E2E Value Chain
Data Transparency Requires A Push & Pull Strategy
Brands and retailers today are under pressure to provide appropriately governed high-quality data to their internal teams to help drive better decisions and feed advanced analytics and other critical business applications. Companies are also increasing the delivery of depth and quality of information to make their digital shelf as engaging as possible for consumers. Furthermore, […]
E2E Value Chain
Building a Data Foundation to Help Democratise Data Analytics For CPGs
At a recent conference, I was struck by an admission of a data leader at a top 10 consumer goods company about the poor state of data in CPG. “Nobody has figured out master data in CPG,” was the message that leader conveyed to us. They may have figured out a slice of their data […]
Product Data
CGF Members Work to Improve Product Data, Reducing Supply Chain Costs and Ensuring Consumer Trust
PARIS, 12th November 2020 – The Consumer Goods Forum (CGF) announces five projects, as part of its Product Data Coalition of Action, that are designed to address two fundamental challenges in the industry’s data exchange processes. The projects, managed with the support of GS1, aim to improve the quality of product data and reduce inconsistencies […]
Product Data
Data Transparency Takes Centre Stage Throughout the Pandemic
The rate of change in consumer demand witnessed over the past few months has been unprecedented, calling attention to the importance of effective lines of communication between suppliers and retailers. As demand for certain products spiked and supply chains experienced disruption, information sharing and access to accurate information became critical for both parties. Suppliers needed real–time information on the products being taken from and those […]
E2E Value Chain
Purposeful Shopping Can Be a Question Mark for CPGs — Is Data Transparency an Answer?
The pandemic accelerated changes already in motion. McKinsey coined “the next normal” to describe the Covid-spurred generational shift in how people live and shop and, most crucially, what they care about. Buyers today are doing their research, and they know exactly what they want from a brand. They’re asking questions: What are the sustainability efforts […]
E2E Value Chain
Using First-Party Data to Build Strong, Consent-Based Customer Relationships
You may have heard that Google is phasing out third-party cookies in 2022, with the goal of protecting users who crave more privacy online. In a blog post explaining their thought process, Google points out that 81% of people feel that potential risks of their data being collected outweigh the benefits. Generated by another website, […]
E2E Value Chain
7 Questions Away | Product Data Interview With Ethem Kamanlı, Migros Ticaret
The Consumer Goods Forum (CGF) caught up with Ethem Kamanlı, Supply Chain Solutions Director at Migros Ticaret, to talk about his company’s experience in collaborating with the CGF’s End-to-End (E2E) Value Chain initiative and rolling out Product Data Coalition projects in Turkey. Get insights on their experience and how championing Product Data projects has enhanced […]
E2E Value Chain
Retail & CPG: Winning the Cost and Profitability Race in a Volatile and Uncertain Market
Today’s business landscape in the retail and CPG world is riddled with unprecedented global uncertainty. Inflationary pressures, logistical issues, foreign exchange and energy price rises – the variability and volatility in component costs have increased to magnitudes hitherto unseen. Their impact on companies’ profitability has become difficult to predict. In fact, across industries, businesses cannot […]
Product Data
Achieving a More Responsive Supply Chain: Lessons from COVID-19
Seven months into the COVID-19 lockdown, consumers still find themselves fighting for toilet paper, disinfectant wipes and nitrile gloves at their local retail stores. On the flipside, many Consumer Packaged Goods (CPG) companies who saw a significant drop in demand at the height of the lockdown are struggling to get their production back to normal […]
E2E Value Chain
Global Retail Reset Demands Location Data Transparency
After a historically disruptive year, physical retail has started a global reset unlike anything seen in modern times. The decline in the productivity of many retail locations has been directly impacted by the upswing in ecommerce and the jump in remote work. Euromonitor reports that goods bought online grew 24% while in-store sales declined 7% […]
Product Data
Overcoming the Barriers to Supply Chain Transparency in Soy
Soy is one of the world’s most important crops, finding its way into animal feed, vegetable oil, even industrial chemicals. It is one of the most intensively grown: worldwide 1 in 10 acres of agricultural land is dedicated to soy. And it’s one of the most impactful: soy is the second biggest driver of deforestation […]
Product Data
How Accurate & Harmonised Product Data Streamlines Global Industry Operations & Builds Consumer Trust
Presently, it is near impossible to accurately estimate the number of products traded across global markets, and even more so to understand how many of them have unique identifiers and find each product’s history and associated details. Data inconsistencies lead to costly workarounds and manual alternations. For businesses, this can be harmful to operations and […]
Corporate
The Importance of Transparency for the FMCG Industry
Transparency is widely acknowledged as a critical factor in building consumer trust in a company or brand. And there is a great deal of data demonstrating that trust leads to sales growth. So, transparency has become something of a buzzword these days in the consumer industry. But it can mean many different things depending on […]
E2E Value Chain
Unlocking the Value of Product Transparency
Fake news. Wikileaks. The Panama Papers. The March for Truth. It seems more than likely that the 2010s will be remembered chiefly for its crisis of trust, and the citizen-led movement for truth and transparency. The public’s trust in all sectors of society is falling, and although CEOs and employers are more trusted in many […]
Search 
Search