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Data Transparency Requires A Push & Pull Strategy Blog 01 Jun 2022 E2E Value Chain Data Transparency Requires A Push & Pull Strategy Brands and retailers today are under pressure to provide appropriately governed high-quality data to their internal teams to help drive better decisions and feed advanced analytics and other critical business applications. Companies are also increasing the delivery of depth and quality of information to make their digital shelf as engaging as possible for consumers. Furthermore, […]
Building a Data Foundation to Help Democratise Data Analytics For CPGs Blog 15 Dec 2021 E2E Value Chain Building a Data Foundation to Help Democratise Data Analytics For CPGs At a recent conference, I was struck by an admission of a data leader at a top 10 consumer goods company about the poor state of data in CPG. “Nobody has figured out master data in CPG,” was the message that leader conveyed to us. They may have figured out a slice of their data […]
CGF Members Work to Improve Product Data, Reducing Supply Chain Costs and Ensuring Consumer Trust Press Release 12 Nov 2020 Product Data CGF Members Work to Improve Product Data, Reducing Supply Chain Costs and Ensuring Consumer Trust PARIS, 12th November 2020 – The Consumer Goods Forum (CGF) announces five projects, as part of its Product Data Coalition of Action, that are designed to address two fundamental challenges in the industry’s data exchange processes. The projects, managed with the support of GS1, aim to improve the quality of product data and reduce inconsistencies […]
Data Transparency Takes Centre Stage Throughout the Pandemic Blog 02 Sep 2020 Product Data Data Transparency Takes Centre Stage Throughout the Pandemic The rate of change in consumer demand witnessed over the past few months has been unprecedented, calling attention to the importance of effective lines of communication between suppliers and retailers.  As demand for certain products spiked and supply chains experienced disruption, information sharing and access to accurate information became critical for both parties. Suppliers needed real–time information on the products being taken from and those […]
Purposeful Shopping Can Be a Question Mark for CPGs — Is Data Transparency an Answer? Blog 19 Nov 2021 E2E Value Chain Purposeful Shopping Can Be a Question Mark for CPGs — Is Data Transparency an Answer? The pandemic accelerated changes already in motion. McKinsey coined “the next normal” to describe the Covid-spurred generational shift in how people live and shop and, most crucially, what they care about. Buyers today are doing their research, and they know exactly what they want from a brand. They’re asking questions: What are the sustainability efforts […]
Using First-Party Data to Build Strong, Consent-Based Customer Relationships Blog 22 Mar 2022 E2E Value Chain Using First-Party Data to Build Strong, Consent-Based Customer Relationships You may have heard that Google is phasing out third-party cookies in 2022, with the goal of protecting users who crave more privacy online. In a blog post explaining their thought process, Google points out that 81% of people feel that potential risks of their data being collected outweigh the benefits. Generated by another website, […]
7 Questions Away | Product Data Interview With Ethem Kamanlı, Migros Ticaret Blog 01 Apr 2021 E2E Value Chain 7 Questions Away | Product Data Interview With Ethem Kamanlı, Migros Ticaret The Consumer Goods Forum (CGF) caught up with Ethem Kamanlı, Supply Chain Solutions Director at Migros Ticaret, to talk about his company’s experience in collaborating with the CGF’s End-to-End (E2E) Value Chain initiative and rolling out Product Data Coalition projects in Turkey. Get insights on their experience and how championing Product Data projects has enhanced […]
Retail & CPG: Winning the Cost and Profitability Race in a Volatile and Uncertain Market Blog 30 Jan 2023 E2E Value Chain Retail & CPG: Winning the Cost and Profitability Race in a Volatile and Uncertain Market Today’s business landscape in the retail and CPG world is riddled with unprecedented global uncertainty. Inflationary pressures, logistical issues, foreign exchange and energy price rises – the variability and volatility in component costs have increased to magnitudes hitherto unseen. Their impact on companies’ profitability has become difficult to predict. In fact, across industries, businesses cannot […]
Achieving a More Responsive Supply Chain: Lessons from COVID-19 Blog 06 Oct 2020 Product Data Achieving a More Responsive Supply Chain: Lessons from COVID-19 Seven months into the COVID-19 lockdown, consumers still find themselves fighting for toilet paper, disinfectant wipes and nitrile gloves at their local retail stores. On the flipside, many Consumer Packaged Goods (CPG) companies who saw a significant drop in demand at the height of the lockdown are struggling to get their production back to normal […]
Global Retail Reset Demands Location Data Transparency Blog 11 May 2021 E2E Value Chain Global Retail Reset Demands Location Data Transparency After a historically disruptive year, physical retail has started a global reset unlike anything seen in modern times. The decline in the productivity of many retail locations has been directly impacted by the upswing in ecommerce and the jump in remote work. Euromonitor reports that goods bought online grew 24% while in-store sales declined 7% […]
Overcoming the Barriers to Supply Chain Transparency in Soy Blog 12 Aug 2020 Product Data Overcoming the Barriers to Supply Chain Transparency in Soy Soy is one of the world’s most important crops, finding its way into animal feed, vegetable oil, even industrial chemicals. It is one of the most intensively grown: worldwide 1 in 10 acres of agricultural land is dedicated to soy. And it’s one of the most impactful: soy is the second biggest driver of deforestation […]
How Accurate & Harmonised Product Data Streamlines Global Industry Operations & Builds Consumer Trust Blog 22 Feb 2021 Product Data How Accurate & Harmonised Product Data Streamlines Global Industry Operations & Builds Consumer Trust Presently, it is near impossible to accurately estimate the number of products traded across global markets, and even more so to understand how many of them have unique identifiers and find each product’s history and associated details. Data inconsistencies lead to costly workarounds and manual alternations. For businesses, this can be harmful to operations and […]
The Importance of Transparency for the FMCG Industry Blog 14 Aug 2018 Corporate The Importance of Transparency for the FMCG Industry Transparency is widely acknowledged as a critical factor in building consumer trust in a company or brand. And there is a great deal of data demonstrating that trust leads to sales growth. So, transparency has become something of a buzzword these days in the consumer industry. But it can mean many different things depending on […]
News Update 13 Oct 2020 CGF’s Product Data Coalition and GS1 Publish a Quick Start Guide on Key Data Projects The Consumer Goods Forum and GS1 have published a two-page Quick Start Guide to help companies better understand the three strategic initiatives they are working on to address the weaknesses of today’s data exchange processes and to ensure that products are represented as well in the digital world as they are in the physical world—with […]
Unlocking the Value of Product Transparency Blog 25 Jun 2018 E2E Value Chain Unlocking the Value of Product Transparency Fake news. Wikileaks. The Panama Papers. The March for Truth. It seems more than likely that the 2010s will be remembered chiefly for its crisis of trust, and the citizen-led movement for truth and transparency. The public’s trust in all sectors of society is falling, and although CEOs and employers are more trusted in many […]
Press Release 26 Feb 2015 Consumer Goods Industry Commits to New Guidelines on Consumer Engagement and Data Privacy The Consumer Goods Forum Brings Industry Together for Collective Agreement on Safeguarding Consumer Information Across Digital Platforms New ‘Consumer Engagement Principles’ to Promote Data Privacy and Build Greater Consumer Trust   PARIS, 26th February 2015 – In order to help build trust with consumers and shape the way companies, retailers and manufacturers use consumer information […]