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Together with Capgemini, The Consumer Goods Forum (CGF) has published a learning series whitepaper about the complex correlation between innovation and collaboration. The paper, titled “Coupled to Success: Innovating in Collaboration Across New Consumer Landscapes”, provides a vision of the pivotal role that collaboration will play in the future success of consumer industries and the new approaches that will be necessary to make success a reality.

The paper offers insights into some of the key questions facing consumer industries today. A spotlight on digital technologies is provided to highlight how consumer engagement has transformed over the years. With the emergence of e-commerce, mobile commerce, and the uberisation wave, the paper explores how collaboration plays a key role for retailers and manufacturers to leverage their respective strengths in order to keep up.

Furthermore, readers will get to delve into key questions around the barriers to collaboration for consumer goods retailers and manufacturers, while looking into new models of collaboration to resolve such challenges. A 10-point framework for collaboration is provided, giving retailers and manufacturers alike practical steps to implement in their companies and teams. 

Download the teaser version of the “Coupled to Success: Innovating in Collaboration Across New Consumer Landscapes” whitepaper to get a look into the experiences and opinions from some of the world’s most influential consumer industry brand leaders and senior commercial officers in retail and manufacturing as they describe how they see fast-paced collaboration starting to flourish.

Members can access the full version via the Members’ Space.