The Consumer Goods Forum (CGF) was pleased to participate in “Innovating a Healthier Future”, a summit hosted by ‘Partnerships for a Healthier America’ (PHA), an organisation devoted to working with the private sector to ensure the health of the youth in the United State by solving the childhood obesity crisis.
Sharon Bligh, CGF Health & Wellness Director was joined by CGF members PepsiCo and Walmart, and community partners Meritus Health and Healthy Washington County. Together, the group spoke about how there is a clear opportunity for local businesses to create a culture of health in their city or town.
In Hagerstown, Maryland, for example, four leading retailers and nine manufacturers partnered to work collaboratively with public health authorities to educate and inspire residents to adopt a healthier lifestyle by eating better and moving more. Leaders of One for Good, part of the CGF’s Collaboration for Healthier Lives initiative, shared how it was developed, its goals, successes and promising practices.
The importance of the initiative, and the important role retailers are playing in communities today, was emphasised by Walmart’s Alex Hurd (and Health & Wellness Committee Co-Chair) when he said you see your GP once or twice a year, but you are in your grocery store one or two times a week. Margaret Biscarr of PepsiCo (and Co-lead of CHL USA) emphasised the role of FMCG brands by noting that our industry has an imperative to meet consumers where they’re going with regards to health and wellness.
Partnership for a Healthier America’s 2018 Innovating a Healthier Future Summit brings solutions to some of the toughest challenges facing the industry today knowing that no single business model or sector are off-limits to a raw burst of change. The Summit is a must-attend event for all corporations, non-profits and others focused on creating solutions to ensure every child grows up at a healthy weight.