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Leadership in Action

We are a “DO TANK” co-developing programmes through the first coalition of players cross industry and beyond that are willing to act together, sharing three common convictions:

By acting together, retailers and manufacturers can engage towards healthier baskets.

Experimenting together with local stakeholders, public health authorities and academics leaders, is the best way to learn and to impact at scale.

Business, innovations and new business models will emerge from these initiatives as a force of good.

We want to go beyond the basics of compliance and build flagship moments for the industry. We can achieve this by focusing on topics where we can have the greatest, positive impact and use our industry strengths to collaborate and innovate to help people live healthier lives.

The Collaboration for Healthier Lives (CHL) initiative started as a desire by Health & Wellness members, as well as guidance from the CGF Board, to explore ways to impact communities across a broad and more holistic set of health indicators.

The CHL working group, co-chaired by Danone and Walmart, oversee the design and execution of several collaborative models to help us learn more about how retailers and manufacturers can jointly create healthier practices and customers live healthier, as well as work collaboratively with public health authorities.

Our vision is to achieve positive change in the stores, for our own people and in the communities where we operate.

We will measure, learn and evaluate our impact with independent academic leaders on our progress towards healthier baskets, based on local dietary guidelines, increase awareness and access to preventative services and see incremental sales for healthier products in participating stores.

Rolling Out Strategic Pilots Globally

In order to drive positive action within communities around the world, we have begun to support pilots that can be cloned and scaled to move beyond 1:1 collaboration:

Bogota, Colombia: Rolled out in April 2017, the emphasis of this pilot was to provide consumers with nutrition and physical activity guidance and education to empower consumers to make more informed purchasing decisions. The programme ran across eight stores in the city and was titled, Give a Healthy Twist to Your Life. The programme is supported by CGF members Alqueria, Cencosud, Femsa, Grupo Bimbo, Grupo Éxito, Barilla, Kellogg’s, Nestlé, PepsiCo and The Coca-Cola Company. This pilot is now looking to expand to 36 stores across two cities.

Hagerstown, Maryland, US: Partnering with Healthy Washington County, our members rolled out the “One for Good” campaign in retail outlets and communities across Hagerstown to support the community in adopting healthier diets and lifestyles by promoting the idea of One More Healthy Choice, and nudging people to make the healthier choice, be it in store or at home, by making the healthier choice an easier choice. Participating companies include Ahold Delhaize, Campbell Soup Company, Colgate-Palmolive, Danone, General Mills, Johnson & Johnson, Kellogg Company, Mondelēz International, Nestlé, PepsiCo, Walgreens Boots Alliance and Walmart.

Osaka and Kobe City, Japan: The theme of this pilot focuses on the expansion of a healthier lifespan, improving lifestyle habits, moderating salt consumption and providing, free in-store health checks. By doing so, it looks to address the main health related issues in Japan, which are are an aging society, health insurance, lifestyle-related diseases and Metabolic Syndrome. Members participating in the pilots include: AEON, Ajinomoto, House Foods, ITO EN, Itoham Foods, KAO, Kewpie, Kikkoman, Kirin, Lawson, Meiji, Mizkan, Morinaga Milk Industry, Nestlé, Nicherei Foods, Unicharm, Unilever Japan and ZEN-NOH.

 Additional pilots in the UK and France are also currently being developed and will be launched in 2019. 

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Learn more about why your company can’t afford not to join this collaborative journey.



Be Part of the Change

People want to live healthier lives and expect the consumer goods industry to play a role to help them meet their health and wellbeing needs. Through the CGF’s Collaboration for Healthier Lives pilots, our approach is to have greater retailer-manufacturer collaborations and scaling up of programmes that bring together many-to-many to help inspire healthier communities and create a culture of prevention.


There is a clear opportunity for business to really contribute to public health and a culture of prevention, and members of the CGF acknowledge this fact as part of a shared responsibility. Join one of our regional pilots to explore how your company can help consumers take incremental steps towards living healthier lives and inspire communities around the world.