This 29 September – 1 October 2021, The Consumer Goods Forum’s (CGF) End-to-End Value Chain (E2E) initiative will be breaking new ground by hosting an all-new event, WinterComes, in Sitges, Barcelona. WinterComes is the first in a fresh series of bi-annual, bi-continental events to take place on rotation in winter and summer in Barcelona and Shanghai respectively. The CGF’s E2E initiative is committed to driving innovative solutions to tackle some of the biggest challenges facing the consumer goods industry today, and WinterComes marks a critical milestone in the initiative’s journey toward its mission.

WinterComes offers a unique opportunity for c-level executives from retailer and manufacturer companies to come together to network and share insights, as leading service providers showcase cutting edge technologies ready for deployment within the industry. Leading up to the event, the WinterComes community can connect to an online marketplace where a selection of innovative pilot projects can be “shopped”.

The pilot projects will cover key topics, highlighted as main priorities for E2E members. The hot topics to be delved into are: Efficiency & Sustainability, Content Integration, Logistics in Smarter Cities, Technology, and On-Time and In-Full (OTIF). To-date, ENGIE Ellipse and Motion Miners have submitted their pilots.

Under the topics of Efficiency & Sustainability and Content Integration, ENGIE Ellipse will showcase an application that enables the automated, real-time calculation of scope 3 emissions data, unlocking multi-dimensional analyses across plants, product lines, vendors, activities, business units and regions. While under the topics of Efficiency & Sustainability and Technology, Motion Miners is set to present their tools that enable automated and anonymous measuring and analysis of manual processes, using sensors and artificial intelligence.

The online store continues to grow, with more innovative pilots in the pipeline. Updates on the event and new-in pilots can be accessed on the WinterComes website. In Sitges, Barcelona, sessions will be partially recorded, and videos and summaries will be made available for CGF members to access after the event.

The CGF’s E2E initiative looks forward to welcoming participants this September for this valuable occasion to drive positive and innovative change for the consumer goods industry at large.


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