The Consumer Goods Forum (CGF) is pleased to announce the appointment of Camilla Bjorkqvist, Senior Director Data Governance at Mondelēz International and John S. Phillips, SVP Customer Supply Chain & Go-to-Market at PepsiCo, as the new Manufacturer Co-Chairs of the Data-Driven Value Chain.
They join our Retail Co-Chairs, Ethem Kamanli, Group Program Management Office and Business Development Director at Migros Ticaret, and Tom Rose, Head of International Operations at SPAR International, in leading the Data-Driven Value Chain.
On her new role, Camilla Bjorkqvist shared:
“I’m excited and honored to co-chair the Data-Driven Value Chain on behalf of Mondelēz International.
Throughout my career, I have been passionate about transforming how organizations and society leverage data, not just as a technical asset, but as a driver of real business impact, innovation, and engagement.
This initiative comes at a critical time for our industry, and I truly believe that harnessing the power of data is a game-changer.
I’m looking forward to collaborating with our teams and partners to drive smarter, more sustainable decisions across the entire value chain ensuring that data is used for good – hereby actively creating value for our industry, our consumers, and our planet.”
Camilla Bjorkqvist brings over two decades of leadership in data and analytics across banking, FMCG, and healthcare, championing data literacy, governance, and digital transformation.
John S. Phillips echoed this sentiment, stating:
“I am thrilled to step into this role at a defining moment for our industry-one marked by rapid innovation and evolving consumer expectations.
From activating on-pack 2D QR codes that power SMART packaging and unlock immersive, data-driven consumer experiences, to advancing real-time data collaboration that empowers trading partners and ensures optimal on-shelf availability – we are embracing the future at every level.
By aligning around bold innovation, end-to-end connectivity, and a unified purpose, we have a remarkable opportunity to shape a smarter, more resilient, and globally agile industry for the future.”
With 38 years at PepsiCo, John Phillips has led major supply chain collaborations, spearheaded digital initiatives, and played a key role in advancing smart packaging solutions.
Camilla and John succeed Kristian Gatewood, Head of US Grocery Sales at P&G whose leadership has been instrumental in driving the Data-Driven Value Chain’s progress. The CGF extends its gratitude for his invaluable contributions.
Read more about the mission and work of the CGF’s Data-Driven Value Chain here.