The Coalition’s Design and Materials pillar helps address this challenge by promoting recommended globally aligned design rules that enable packaging to be recyclable in practice, not only in theory. At the centre of this effort are the Golden Design Rules (GDR), a set of industry-recommended guidelines developed and voluntarily implemented by members over the past five years. The value of the GDR lies in turning circularity principles into clear, practical packaging decisions that can be applied across portfolios, helping businesses simplify design choices, reduce fragmentation, and accelerate scalable change.

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