In this episode, E2E Value Chain Director Rudy Hagedorn returns for another episode with Stibo Systems on data. This time, he’s speaking to Brian Cluster and Miriam Molino Sánchezon why it’s so important for retailers to master their data supply chains. In the discussion, the guests answer question on the importance of having trustworthy data, how master data can help create more agility and resilience in retail supply chains, the role of standards in supporting data sharing between partners, and much more.