Paris and Bogota, 22nd April 2022 – The Consumer Goods Forum (CGF) and the Federación Nacional de Comerciantes Empresarios (FENALCO), the Colombian National Federation of Retailers, announce a strategic alliance to boost innovation, competitiveness, training, and to develop the consumer goods industry in Colombia through education, knowledge and best practice sharing.

The strategic alliance was launched during an event that took place on 7th April 2022, at the Hotel Estelar in Bogota, Colombia, in the presence of more than 80 CEOs and C-suite executives from the biggest and most relevant Colombian consumer goods retailers and manufacturers. The event included presentations from Jaime Alberto Cabal Sanclemente, President, FENALCO; Carlos Mario Giraldo Moreno, CEO, Grupo Éxito; and Erika Rodríguez, General Manager, CGF LATAM. All presenters highlighted the relevance of collaboration among institutions and encouraged companies to take advantage of the opportunities offered by the CGF.

Jaime Alberto Cabal Sanclemente, President, FENALCO, said, “This is an invaluable opportunity, not only for companies associated to FENALCO, but also for the business community in general, to adopt international practices and standards that will allow us to overcome the challenges that planet and society are facing, and build a sustainable future.”

Erika Rodriguez, General Manager, CGF LATAM, said, “This important alliance will allow us to collaborate more closely with local companies in order to develop further the work done globally by the CGF and its members.”

Carlos Mario Giraldo Moreno, CEO, Grupo Éxito, and CGF Board Member, also expressed that being part of the CGF has helped Grupo Éxito to be a leader in the region and to implement strategies and innovate by learning from the best in the world. 

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About The Consumer Goods Forum

The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 4.6 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 55 manufacturer and retailer CEOs. For more information, please visit:

For more information, contact:

Lee Green
Communications Director
The Consumer Goods Forum