Date 2022
Organisation The Body Shop
Tags Plastics & Packaging, Reuse, Consumer Use, Consumer Behaviour, End of Life, Sustainable Options
Resource Type Case Study

This case study explores the 2019 launch of The Body Shop’s refill scheme in two stores and the plans to expand the programme to 500 across the globe by the end of 2022. Through the initiative, consumers are able to refill some of The Body Shop’s products in store using reusable aluminium bottles, with the programme complementing the company’s Return, Recycle, Repeat scheme.

The Consumer Goods Forum Official Logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.