Many consumers struggle to adopt and sustain seasonal, nutritious, and affordable eating habits. That’s why members of The CGF Healthier Lives Coalition, Carrefour, along with four manufacturers (Danone, Fleury Michon, Flora Food Group, and Savencia), partnered to share recipes encouraging customers to use seasonal, more sustainable ingredients in cooking.
The recipes were created with the Carrefour Engaged Consumers Club, a group of French citizens who actively promote responsible consumption.
In mid-October, shoppers at a Carrefour supermarket in Ulis, tasted seasonal dishes cooked by a chef in-store during a promotional event. The recipes included seasonal produce (such as apples, cauliflower, celery) and featured products from the participating manufacturers.
Products featured in the recipes (seasonal produce not pictured)
Sales of featured products increased by 108% during the promotional week vs last year. <br />
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Sales of fruits and vegetables increased by +10 % vs last year. <br />
The campaign showed that when retailers and manufacturers support consumers with simple, affordable recipe inspiration, it proves beneficial for consumers, business, and the planet.
The Consumer Goods Forum (CGF)’s CEO-led Healthier Lives Coalition (HL) is about making it easier for people around the world to adopt healthier lives for themselves and their families. HL initiatives run across 9 countries and involving over 160 organisations. As a collective, members of the CGF, and their partners, are exploring, experimenting, innovating, and evolving business models to support positive change, while sharing data and knowledge at scale, cross industry. Health is not a competitive advantage; it’s a basic necessity. And it’s clear no company can solve this issue alone. Collaboration is needed at scale and across sectors if the consumer goods industry is to play the necessary role in the health and wellbeing of people.
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The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 4.6 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 55 manufacturer and retailer CEOs.
For more information, please visit: theconsumergoodsforum.com, or on the CGF’s social media pages on LinkedIn and YouTube.
