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The CGF in Latin America

With our regional office in Bogota, Colombia helping to oversee progress in the region, Latin America has become a critical part of our regionalisation strategy. Our members – led by our LatAm Board of Directors – are now delivering impact on global issues through local on-the-ground actions from México to Argentina and back again. Whether it’s tackling issues related to health, sustainability, data transparency, supply chain or food safety, Latin-based members are working tirelessly to support the work of our Coalitions of Action and create partnerships that drive positive change. Below is an overview of the region’s areas of focus, as we look to deliver results where they are needed most:

 

  • Collaboration for Healthier Lives: CHL initiatives in Latin America are now being run across eight countries in the region. Our work here is focused on providing consumers and employees with guidance on how to adopt a healthier lifestyle, by eating healthier foods and living a more active life. This includes the first-ever CHL initiative, which was launched in Colombia in 2017. Our success is driven by the collaboration between retailers and manufacturers and through the
    support of key stakeholders.
  •  Food Waste: Our work on food waste is focused on improving the efficiency of the agri-food system through the reduction of food waste. This includes work on a pilot in Argentina – in partnership with the UN FAO, the Argentinian Ministry of Agriculture and GS1 Argentina – to measure a national food waste baseline and track improvements. The hope is this will be scalable to other countries in the near future.
  • Food Safety: Our work to deliver safe food to consumers across Latin America has been a cornerstone of our work in the region for several years, with GFSI Local Groups in Mexico and South LatAm helping to ensure the GFSI’s global agenda is delivered locally and governments are engaged in efforts to harmonise food safety standards.
  • Product Data: On Product Data and broader E2E Value Chain topics, our members in the region are looking at how to make supply chains more efficient and data more accurate. This includes the launch of E2E SpringBoards – small, hands-on sessions where members discuss challenges and solutions.

The LatAm Board

  • Nuno Aguiar, Chief Executive Officer Latin America, Ara (Jeronimo Martins)
  • Arturo Gutierrez Hernandez, Chief Executive Officer, Arca Continental
  • Diego Alonso, Chief Executive Officer, AutoMercado
  • Noel Prioux, Latin America Chief Executive Officer, Carrefour
  • Matias Videla, Chief Executive Officer, Cencosud
  • Gonzalo Canatelli, Chief Executive Officer Latin America, Clorox
  • Alfredo Rivera Garcia, Chief Executive Officer Latin America, Coca-Cola
  • Juan Pablo Zamorano, Chief Executive Officer Latin America, Colgate
  • Silvia Davila, Chief Executive Officer Latin America, Danone
  • Hernan Muntaner, Chief Executive Officer, El Rey
  • Mauricio García, Chief Executive Officer, Grupo Alen
  • Daniel Servitje, Chief Executive Officer, Grupo Bimbo
  • Carlos Giraldo, Chief Executive Officer, Grupo Exito
  • Alfredo Morales, CEO Latin America, Henkel
  • Tomislav Kuljis, Chief Executive Officer, Hipermaxi
  • Rosana Padilla, Chairman Latin America, J&J
  • Nicolas Amaya, Chief Executive Officer LatAm, Kellogg’s
  • Javier San Juan, CEO Latin America, L’oréal
  • Gabriel Fernández Ares de Parga, CEO Latin America, Mars
  • Laurent Freixe, CEO Americas, Nestlé
  • Carlos Ignacio Gallego, Chief Executive Officer, Grupo Nutresa
  • Juan Fernando Posada, CEO Latin America, P&G
  • Paula Santilli, CEO Latin America, Pepsico
  • Guillermo Beade, CEO Latin America, SC Johnson
  • Rodrigo Fernández, Chief Executive Officer, Sigma Alimentos
  • Marcelo Gálvez, Chief Executive Officer, SMU
  • Juan Carlos Vallejo, Chief Executive Officer, Supermercados Peruanos
  • Miguel Kozuszok, CEO Latin America, Unilever
  • Guilherme Loureiro, President Latin America, Wal-Mart

The LatAm Steering Committee

  • Mauricio Florez, Ara (Jeronimo Martins)
  • Guillermo Garza, Arca Continental
  • Gaston Gacitua, Cencosud
  • Mark Smith, Clorox
  • Olga Reyes, Coca-Cola
  • Cesar Buitrago, Colgate
  • Fabrice Salamanca, Danone
  • Alicia Abaroa, Grupo Alen
  • Liliana Mejía,, Grupo Bimbo
  • José Loaiza, Grupo Éxito
  • Federico Stelzer, Hipermaxi
  • Roberto Vázquez, Kellogg’s
  • Mariana Lucena, Mars
  • Liliana Héritier, Nestlé
  • José Domingo Penagos, Grupo Nutresa
  • Alberto Moriana, P&G
  • Santiago Ibarra, PepsiCo
  • David Mc Cauley, SC Johnson
  • Mauricio García Perera, Sigma Alimentos
  • Jose Sejas, Supermercados Peruanos
  • Karen Vizental, Unilever
  • Welby Leaman, Wal-Mart