Data-driven value chains
Our current agenda is shaped to address weaknesses faced in today’s data exchange processes.
To achieve this, the Coalition aims to ensure that all products have a unique identification, all unique product IDs can be verified in real time, and all brand owners, retailers and platforms follow the same foundational Global Data Model by 2022.
Our work has a long history of producing industry-defining solutions and thought leadership pieces on topics that cover the entire value chain.
Members of the CGF Product Data Coalition of Action commit to driving retailers and platforms to embrace and promote the use of unique IDs by all suppliers.