Collaborating for a Common Goal

The 10x20x30 Initiative was launched by Champions 12.3 to help companies reach the UN SDG 12.3. The vision is to massively increase private sector contribution to the global goal of reducing food loss and waste by 50% by 2030 by catalysing efforts “up” the supply chain.

The Initiative initially targeted at least 10 of the world’s largest food retailers and providers to follow the “Target-Measure-Act” approach and engage 20 of their priority suppliers to do the same, thereby halving their food loss and waste by 2030. This catalyst model seeks to involve the entire supply chain which supports upstream food loss and waste reduction.

Coalition seeks to bring more companies to engage in the Initiative and join other global companies to create a multi-stakeholder approach to reducing food waste.