Creating a Blueprint for Success

The Coalition’s Charter outlines the commitments and objectives of the different workstreams. It was approved by the CGF Board in 2020 and adopted by all Coalition members.

We are committed to transforming how our industry designs, produces and manages plastic packaging in order to accelerate progress towards our vision of a circular economy.

In 2019, together with SYSTEMIQ and McKinsey, our members created a blueprint for reaching our ambitions through the development of a simulation model comparing collection and recycling rates, material flows, as well as associated financial and social implications for different combinations of waste management design choices. As a Coalition, we have developed a strategy that supports our objectives of collaboration and circularity inspired by the Ellen MacArthur Foundation’s New Plastics Economy. These goals are embodied in our central aims for members to take action on the design and use of plastic packaging, the development of waste management systems, and the introduction of recycling innovations that can support greater recycling efforts.

We are committed to: 

  • Implementing a small number of impactful “Golden Design Rules” on packaging design;
  • Aligning on principles for optimal Extended Producer Responsibility (EPR) schemes, which will help individual members with their government engagement approaches.
  • Assisting in the design and investment in regional scale pilots to demonstrate the most effective collection and recycling systems and optimal EPR schemes in transitional markets.
  • Aligning within the Coalition on the role of chemical recycling in a circular economy for plastics and engaging with stakeholders.

Through this strategy, we define success as:

  • The broad adoption of plastic packaging design guidelines (the “Golden Design Rules”) that ensure packaging design follows the principles of the circular economy as outlined in the New Plastics Economy Global Commitment and eco-design guidelines.
  • The progression of developed countries towards an effective waste management system with robust collection and high rates of recycling (>70%); and
  • A financially viable path forward has been demonstrated at scale in a transitional country that delivers a dramatic reduction in plastic waste into nature and increased recycling rates (>30%).


  • CGF Endorses the Ellen MacArthur Foundation's New Plastics Economy

    The CGF issues a statement calling for the consumer goods industry to play a leading role in eliminating plastic waste on land and sea and endorses the Ellen MacArthur Foundation’s New Plastics Economy vision. The statement was issued ahead of the Our Ocean Conference that took place in Bali, Indonesia.

  • CGF Partners with SYSTEMIQ and McKinsey to Create a Blueprint for Success on Packaging

    The CGF undertakes a year-long study with SYSTEMIQ and McKinsey, with the support of CGF members, to create a blueprint for reaching our ambition of a more circular economy for plastic packaging. Together, we develop  a simulation model comparing collection and recycling rates, material flows, as well as associated financial and social implications for different combinations of waste management system design choices. The results shape the work of the Plastic Waste Coalition.

  • Plastics and Food Safety Come Together at GFSI Conference

    Ignacio Gavilan, CGF Director of Environmental Sustainability, leads a breakout session on the final day of the 19th GFSI conference in Seattle, entitled Food Safety vs. Sustainability: The Challenges and Opportunities Associated with Using Recycled Materials for Food Contact”. 

  • CGF Plastic Waste Coalition Announces First Packaging and Policy Commitments

    Coalition members announce their alignment on the first two “Golden Design Rules” for plastic packaging design and the development of an optimal framework for Extended Producer Responsibility (EPR) programmes.