Jennifer Ragland
Vice President, Communications & Transformation, Co-Chair of the Committee
Participants
130
+
CEOs
Countries
Companies
Speakers
As the CGF’s flagship event, the Global Summit is the exclusive destination for CEOs and C-level executives to navigate the future of the consumer goods industry. This premier“members-only forum facilitates high-level networking and peer-to-peer exchange, bringing together retail and manufacturing leaders to share strategic perspectives on today’s most pressing challenges.
The Summit features an unparalleled line-up of speakers from across our membership, as well as government, finance, media and civil society, offering the cross-industry intelligence leaders need to thrive in a complex, consumer-led world. Join our global network of decision-makers to gain actionable insights, explore new strategic concepts, and access the latest progress from our Coalitions of Action and Industry Solutions.
In an era of trade volatility and resource scarcity, securing resilient supply chains is a priority. By convening industry leaders, the CGF Global Summit creates important momentum for advancing and scaling innovative solutions that strengthen supply chain stability across our sector. This is the moment for leaders to take action and being in Vienna means shaping the path forward together.
Max Koeune
President & CEO, McCain Foods and CGF Co-Chair
The Global Summit offers a unique platform to help industry leaders navigate what's next. We look forward to exploring how technology and AI are reshaping the landscape, and to discussing how we can blend a bold vision for the future with practical insights that can be applied today.
Jennifer Ragland
Vice President, Transformation & Communications, The Coca-Cola Company
The Global Summit is an unparalleled platform where CEOs and C-suite leaders from across our industry can unite, share insights and honest conversations essential for addressing our common challenges and driving sustainable growth for the future.
Dirk Van de Put
Chairman and CEO, Mondelēz International
A unique opportunity to reconnect with friends and peers from across the industry in the same place at the same time. It leads to discussion on the most pressing topics for our businesses and gives everyone the opportunity to hear and be inspired by our own industry top leaders. A MUST DO event for CPG leaders.
Betty Quigley
Global Chief Commercial Officer, L'Oréal
Growth now depends on inspiring consumers in new ways, AI is reshaping how companies operate, and the industry's biggest challenges call for collective action.
Three programme themes explore what it takes to thrive in this new reality. Discover them below.
The old growth playbook is losing its power. Winning today is no longer simply about reach, distribution, or incremental innovation – it is about creating desire, fuelling aspiration, and earning trust. As consumers move fluidly across social platforms, agentic experiences, digital touchpoints, and physical stores, the relationship with brands is becoming a continuous journey of discovery. The industry should explore what it takes to thrive in this new reality: designing experiences that inspire at every interaction, turning discovery into demand, and building the brands people will desire and trust for the future.
AI isn't another technology agenda – it is rewriting the consumer operating model. What does a consumer company become when consumers and employees have agents, operations become autonomous, and decision cycles collapse? Winning in this new reality will require more than deploying AI – it will mean breaking down internal silos, uniting the organisation around a shared data core, and building an operating model that connects people, technology, and decisions end to end. What new levels of productivity, resilience, speed, and competitive advantage can this unlock?
The biggest challenges facing the consumer industry cannot be solved by companies acting alone. From the CPG–retailer compact to sustainability, health, and resilience, meaningful change will require end-to-end bilateral collaboration across the FMCG–retail ecosystem: breaking down traditional boundaries, enabling more transparent data sharing, and building collective resilience. The imperative is clear: where must the industry act together, rather than individually, to unlock systemic change and create lasting value?
Vice President, Communications & Transformation, Co-Chair of the Committee
Chief Partnership Officer, Co-Chair of the Committee
Vice President, Global External Affairs and Sustainability
Global Chief Commercial Officer
SVP and Chief Impact & Sustainability Officer
CEO
Head of Campaigns - CGF & Circularity
Senior Partner
VP Health and Sustainable Diets
Get a first look at a few of the global leaders shaping the 2026 Global Summit agenda. From retail CEOs to tech innovators to sustainability pioneers, this is just the beginning. Further below, you will find the full list of speakers joining us in Vienna.
333 O’Farrell Street San Francisco, CA 94102 United States
Simultaneous AI interpretation will be provided if requested by a minimum of 10 delegates.
For communication and security purposes, please wear your badge at all times, including during cocktail receptions & gala dinner.
The dress code for business sessions and cocktail receptions is smart casual. A Black Tie will most probably be required for the Gala Dinner.
The Consumer Goods Forum team will be on hand to welcome you at the Welcome Desk on the afternoon preceding the Store Tour.
If you need help arranging a private event outside of the Global Summit’s official hours, or would like support with transfers, private tours or anything else, please get in touch with Katie Belena at Entire Productions, our local destination management company in San Francisco: katie@entireproductions.com
Store tour sponsored by Mars
The Global Summit tour in Vienna offered a strategic look at the innovative Austrian retail scene. On 23 June, fellow C-suite leaders explored how local pioneers are navigating complex market demands through new technologies and design improvements.
The experience provided a purpose-built space to gather high-level insights and shape collective intelligence alongside global peers. By visiting innovative locations in Vienna, participants gained a deeper understanding of emerging innovations and operational efficiencies that can be scaled independently within their own organisations.
The store tour will return for the 2027 edition in San Francisco, with details to be announced soon.
The 2026 tour ran as follows:
Participants chose from three tracks:
The store tour will return for the 2027 edition in San Francisco, with details to be announced soon.
EY was the official knowledge partner for the store tour in Vienna. EY’s team of experts was on the ground to provide real-time intelligence, helping participants unlock deeper insights for their own businesses.
In Vienna, the I-Zone brought together leading retailers, manufacturers and service providers to showcase innovations in applied AI, connected stores, loyalty and food waste. In 2027, our new theme, the connected era, takes the conversation in a new direction.
Delegates experienced where strategic clarity meets applied AI, in a collaborative hub for industry insights, meaningful conversations, idea exchange and cross-sector partnerships across CPGs, retailers and manufacturers.
Delegates enjoyed Alpro’s premium plant-based coffees and chais, crafted by professional baristas, and discovered YoPro’s high-protein range enriched with vitamin B9 and magnesium. They could also test their strength, win premium rewards and have a complimentary cup or bottle personalised by an expert calligrapher.
Delegates explored Hanshow’s Store Digital Twin, with real-time shelf insights, Smart Cart engagement and interactive retail demos.
The Kearney Impact Lab offered an interactive lounge where delegates could design new products, explore the future of consumer insights and experience innovation hands-on.
L’s I-Zone booth brought hospitality and retail together, showcasing how innovation, technology, consumer insight and market-leading loyalty strategy deliver Total Store Impact for its clients.
As consumers move in real time and leaders rewire to stay ahead, delegates explored ways to turn AI investments into measurable growth, improved performance and competitive advantage.
The PepsiCo Positive (pep+) I-Zone booth showed how PepsiCo is driving end-to-end transformation, from farm to shelf to consumer, through Positive Agriculture, Positive Value Chain and Positive Product Choices. Delegates could also refresh with a handcrafted SodaStream mocktail prepared by an on-site barista.
PricingOne showed how FMCG and CPG companies can predict consumer value and accelerate shared growth through Revenue Growth Management, combining advanced analytics and commercial expertise to deliver sustainable business performance.
The Sustainable Kitchen by the CGF offered an immersive culinary pop-up, where a chef and special guests transformed ingredients into delicious dishes. Through creative recipes and live demonstrations, it showcased how brands and retailers can help tackle food waste while making healthier choices easier for consumers.
TCC showed that loyalty is not built with discounts alone, demonstrating how shopper value created through great customer experiences, recognition and rewards deepens loyalty and drives retail performance.
Vifon presented authentic Asian flavours, premium products and its latest culinary innovations.
Vusion showed how AI and connected shelf technology are redefining store operations and shopper experiences, turning points of sale into conversational stores.