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Date2020
OrganisationA.S Watson Group
Resource TypeSurvey
LanguageEnglish

A.S. Watson Group, the world’s largest international health and beauty retailer, announced a Global COVID-19 Survey conducted by WISE customer research team in April 2020. Over 22,000 consumers across over 20 markets in Asia and Europe shared their shopping intentions post-COVID. The pandemic has changed the way consumers shop and live, and the value of relationship becoming increasingly more important between retailers and customers. The survey revealed that all respondents want to get back to retail store and to have human connections again, while retailers need to find ways to stay relevant and connected to its customers.